Archive for May, 2013

Engaging TechnoSavvy Kids in the 21st Century

Written by Praneetha Aniruth on . Posted in Technosavvy

This is becoming a common scene. You are in a busy restaurant, and at a table, you spot a family waiting for their meal, or sometimes even having their meal. At the same table, there is the two year old busy sweeping and sliding his or her fingers across the ipad or iphone screen.
Our children are comfortable with technology, sometimes more comfortable than us.

They are digital natives, and we the digital immigrants. They come into contact with a wide range of technology in their everyday lives. More often than not, their homes are better equipped with resources that are far more sophisticated than those we offer in schools.

Technology is easily subject to playful discovery. Children enjoy finding out what to do with the remote control for the tv or the digital camera.
This brings us to the question of technology practices in the early childhood classroom. How can we truly engage with these digital natives?

5 Ways to Incorporate Visuals into Your Social Media

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

As more of us engage with social media via smartphones, we’re discovering that taking a picture “on-the-go”. So here are five ways to help you incorporate visuals into your social media for more clicks, hits, oohs and aahs!

Visually Post on Behalf of the Face of Your Brand

Think about Apple’s apple, Geico’s gecko and Spotlight’s Roxie. Does your company or blog have an identity or mascot who is the face of your brand? If not, now may be the time to create one.  Try to come up with an image that corresponds to your brand’s identity, whether it is funny, quirky or 4-legged. Get started by adding the image to the top of every post you make, effectively branding your company across the board and giving a virtual face to your next post.

Show and Tell it!

Did you know that 44% of respondents are more likely to engage with brands if they post pictures than any other media? So, whenever possible, use visuals to share your message.  If you want to get additional mileage out of the photos you share on your social sites then try adding text to your images. Use captions and descriptions, keywords and #hashtags, or your website URL, so users have a place to go to find additional information.

Turn Ho-hum Numbers and Statistics into Beautiful Graphs and Infographics

To the average person, reading number after number can be daunting. One simple way to protect against number overload is to create a visual graph, and a great source for creating these visual graphs is the site Infogr.am. The site offers a bevvy of different chart styles and colors to choose from, and with the new Pro version you can download your finished chart as a PNG. Another great way to bring life to factual information is via infographics. Check out Piktochart for hundreds of downloadable templates.

Short on Time? Make a Vine Video in 6 Seconds or Less

Heard of Vine? The Vine app is a tool that can be used to create a 6-second video that you can share with your audience using Twitter, Facebook, and via your website or blog. Our attention spans online are incredibly short, and they’re only getting shorter, so six seconds works perfectly for Vine fans.  Keep in mind that with vine, companies have the ability to capture and share life in motion.

 

SlideShare is just like YouTube, but for your slides! You can use it to upload files as PowerPoint’s, PDF’s, Keynotes or Open Office presentations. Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites. Use SlideShare to demonstrate your expertise through visual presentations, encourage people to register to view your upcoming presentations, increase your SEO, and for lead generation.

How to Say What You Really Mean In Business Networking

Written by Praneetha Aniruth on . Posted in Business

As a team leader, it’s important to make sure that your entire team knows what the company goals are and how you mean to accomplish them. In making sure that you communicate in clear ways, you can avoid those misunderstandings down the road that can slow your progress down.

Be ‘smart’ about setting goals so everyone involved in your networking efforts can understand the process clear as a bell.

Your intentions need to be specific, measurable, attainable, realistic, and timely. For example, if you have a sales goal for the month, choose what product needs to hit what sales volume, make sure it’s realistically achievable in a realistic time frame, and have the tools in mind of how you are going to reach this goal. If you make ‘smart’ goals, they can be much more easily accomplished without confusion.

Business networking means communicating clearly and sounding self assured.
One of the best business networking tips that you can incorporate into your language and team word choices is this: business networking tips.

Since communication is vital to the success of any business, it’s important to make sure that you say what you really wish to project, and setting goals helps to make this happen more easily.

Your Social Media strategy isn’t just about Facebook

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

Facebook is all about social, and social media is about the people that use it.You may have tens of thousands of ‘likes’ on your Facebook page and therefore think you’ve achieved success because of those numbers. Well, think again!

Unless you actually work for Facebook, then you need to stop having your social media marketing plan entirely focused here. If your entire strategy is using Facebook to reach out to new clients and potential customers, or to raise brand awareness then you really need to go back to the drawing board and think again. Oh, and buying ‘likes’ isn’t a marketing strategy either!

Social networking is constantly changing and in a recent survey 10% fewer teens named Facebook as their most important site compared to a year ago. They were also less interested in the other mainstream platforms such as Twitter, YouTube & Tumblr. The same survey found that upcoming chat networks like Kik & Snapchat were popular, proving that mobile friendly social platforms were increasing in dominance for the younger generation.

We are all well-aware that Facebook has been increasing its revenue stream by selling adverts and promoted posts to business pages and our feeds are full of suggested pages and sponsored posts. Businesses are spending thousands of pounds to add their voice to this noise and many Facebook users are getting fed up with them. Not only that, there is evidence to show that spending money to promote Facebook pages isn’t as effective as we are led to believe and is a poor use of money.

I think it’s safe to say that adverts are becoming quite intrusive in our every day lives and we are bombarded with them everywhere we look. When we use the internet we therefore start to become immune to seeing them. The commercialisation of the internet, and the once ‘all powerful’ Facebook means we are looking to turn to other social channels.

You must understand your target audience whichever social media network they are using. Once you learn what your community appreciate you can then create a plan for your business to use social media more effectively.

How to be technosavvy

Written by Praneetha Aniruth on . Posted in Technosavvy

In this age of advent of technology, it is extremely important to learn how to use computers. They are a medium of communication and often a lifeline for many organizations. The members of the informal sector too have understood the importance of computers and how they can use them as effective tools to increase their livelihood

Learning how to use computers can enable workers in the informal sector to get integrated to the formal sector and even hold jobs they would earlier have thought impossible. It would even enable them to increase their current income and generate more business by being more informed.

Hardware:
Participants would learn how computers will be usefulto them in their daily lives. They will learn about the hardware of the computers and learn how to use them for the first time.

Use of Keyboard:
Learning how to use the keyboard as the first and most important skill of learning computers.

Online Applications
Familiarizing participants with online applications and use of E-mails.