Archive for June, 2013

Digital Photography Helps Technosavvy Kids Focus on Nature

Written by Praneetha Aniruth on . Posted in Technosavvy

Convincing today’s wired kids that nature is more exciting than technology is a hard sell. It’s better to find ways for children to integrate technology with their experiences in nature. One of the easiest options is digital nature photography.

1. Cameras Encourage Experiences in Nature

Taking camera-toting children into nature—whether in their own back yards, walking through a woods, or visiting a state or national park—catalyzes visual creativity. Children want to take pictures, so they begin finding all kinds of amazing subjects to photograph.

2. Focus on Nature

One of the most beneficial aspects of taking pictures is how it helps fine-tune our vision. Photography is as much about what picture-takers frame in as what they frame out. Children are able to momentarily dismiss much of what is around them, letting them focus on what is in the camera’s viewfinder.

3. Hybrid Experiences

Children practicing digital nature photography continue enjoying technology. By putting their technological know-how to use outdoors, they develop what Richard Louv in The Nature Principle calls “hybrid thinking.” The two pursuits—one technological, the other natural—fuse together two different intelligences, forming a hybrid way of thinking.

4. Memorializing Moments

Digital photographers return home, where they create slide shows, print artwork, or load JPGs onto smart phones for instant access. Nature is transformed from something “out there” to memories that remain. “I find it appealing to take pictures of nature,” wrote one 5th grader, “because it is like taking home a part of nature.”

5. Click-n-Share

Perhaps the greatest benefit for children is social interaction. By printing, emailing, or just showing the image on the back of the camera to others, digital nature photographers spread their enthusiasm for nature and for photography.


Business success is putting people before profit

Written by Praneetha Aniruth on . Posted in Business

For small business owners to succeed there is a cultural requirement to be altruistic, and the difference between success and failure is based on whether you are interested in helping yourself, or helping others.

People before profit is not a philosophy, it’s an expectation that the public have. For some business owners this is a difficult concept because they want to make money. The irony is that putting people first can actually be profitable.

A business can move to putting people before profit by creating a mission, or a singular business philosophy, based on the key benefit of whatever service or product you sell.

You are in business to solve people’s problems and to give them what they want. In exchange they give you money. In other words, ask yourself how your business helps people, and then seek to achieve that solution in every transaction.

For example, if you sell ice-cream the purpose of your business is to make people happy. If you sell accounting services, the purpose of your business is to provide people with the information they need to make sound decisions.

If a customer is unhappy for whatever reason, give them their money back – no argument.You would think it’s a no-brainer, but so many business owners resist the idea because they see it as a loss or, ironically, as an unfair exchange in value, which misses the point.

Business focussed on delivering the benefit you promise, not the bottom line, will end up with a healthy bottom line regardless.

Facebook Marketing Tips to Attract Genuine Fans

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

Brands are flocking to Facebook competing for its 1.11 billion user base. To attract fans to their Facebook pages, companies start contests and promotional offers through applications or Facebook landing tabs.

Requesting Facebook application installs:

One of the ways to ensure that real fans are making use of your promotions is to have them install an application. You can develop a Facebook application that lets users join the promotion in an interactive and engaging way. Since this adds an action to the process of participating, it filters the crowd coming through.

Asking users to fill forms:

When you have to give away prizes, you have to collect such information as the user’s phone number or address. You can gather data by asking users to fill out a simple form. This will also serve as a filter for cheaters.

When making forms, only add fields that are absolutely necessary to fill. Don’t make the forms too lengthy for your fans to fill or you’ll demotivate them. Depending upon your requirements, you can ask them to fill five or less fields. If you simply cannot do without more, you should add them but make sure that it is information without which your campaign cannot run.

Giving away freebies that matter to your audience:

Your true fans will love freebies that are related to your brand. That is the reason they would come to your page or show interest in your offerings.By carefully selecting your prizes, you will ensure that only the authentic brand lovers enter the contests. For example, if you’re a restaurant, you can give away dinner vouchers. If you’re a publisher, you can give away bookmarks or book sets.

You can attract genuine fans by qualifying leads through application installs or asking them to fill forms. You can also shoo away spammers by offering brand-related prizes that only your true fans will be interested in. Choose your judgement criteria carefully making sure that you’re not relying solely on public voting. If you are catering to mass audiences, it is better to encourage sharing options but if you’re targeting niche markets, be cautious.