Archive for July, 2013

Social Media Marketing: Volume Wins

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

When it comes to marketing on social media, relevance gets you an audience, volume keeps them. The challenge is that marketers overemphasize relevance and DE-emphasize volume. The consequence is that marketers are missing moments to connect, and it’s the moments that matter in social.

At the top of the funnel, modern marketing has been built around engaging your audience to create moments of common culture that create conversation. It’s the conversations that add fuel to the fire of purchase intent and move the customer down the funnel. This concept has been ported to social media with modern marketers talking about limiting volume of posting to increase average engagement.

Brands must have the confidence to publish at scale. To build that confidence you must have tools to ensure that what is posted is relevant. You must also have a tool that helps you find relevant content to post and to be inspired by. Ultimately you need to become a real time content marketer, and in this day and age, real time means volume. Start pushing your volume envelope today.

Techno-savvy Senior Citizens on the rise

Written by Praneetha Aniruth on . Posted in Technosavvy

Not only are senior citizens becoming more tech-savvy, but their use of digital communications is predicted to increase rapidly. There is a common misconception that senior citizens are not actively using email or are less likely to use technology to communicate. In reality, seniors are tapping into technology more than ever. As more and more seniors integrate the Internet into their daily lives, digital communications is becoming the most efficient way to engage and inform. Studies show that senior citizens are fast adopting email as one of their primary methods of digital interaction and communication.

Social networks are also acquiring more senior users with each passing year. Since social media users are significantly more likely to check their email frequently, the rise in social networking among senior citizens signals a further increase in frequent email use.

As a growing number of senior citizens discover the advantages of digital communications, email and social media are quickly becoming their dominant method of exchanging information. Government organizations can greatly benefit from implementing email outreach campaigns and other digital communications efforts to engage and inform the senior citizen demographic.

Unlike other forms of more costly communication, such as direct mail or telephone calls, people’s preferences and response to emails can be tracked, allowing you to understand what is most interesting to this demographic so you can send information that is most relevant to them. Instead of waiting for senior citizens to come to your website, how much more impactful could your organization be by proactively sending these citizens the information they are looking for?

Top Ten Tips for a successful negotiation

Written by Praneetha Aniruth on . Posted in Business

1.You need to have a good understanding of your own requirements. This is easier said than done. It requires clear communication within the various teams, groups or divisions of the business to ensure all the various requirements are understood and represented at the negotiating table so that decisions can be taken accordingly.

2.You need to develop an understanding and be clear about what results you want out of the negotiation. Distinguish them in what would be nice to have and what is a must have. This must then be further developed by adopting a best and a minimum position.

3.You will need to be clear about what, from your own position, is negotiable and what it is not. You will also need to have clear escalation procedures for those points where it may be difficult to find a compromise.

4.You will need to be clear about the risks you may be assuming and find a mutually agreed fair allocation of risks and shared responsibility especially in critical provisions such as the limitation of liability. If you seek to limit your liability to a particular sum of money, you must consider: (i) the resources available to allow you to meet that liability; (ii) the extent to which insurance cover is available; (iii) if the insurance is limited on an aggregate rather than a per-claims basis, or (iv) if other claims outside the scope of the insurance might potentially arise under the contract.

5.You will need to be able to look at the same problem from different points of view. From your own, your supplier you customer and be able to find an acceptable solution. However, be careful, at the end of the day you need to protect yourself. Understanding the other party’s argument does not mean necessarily agreeing with them.

6.Make sure you understand the cultural differences (if any) and also ensure that any arguments are not made personal to the negotiating team.

7.Ensure that you try to understand the reason why the other party is making the comments they make and the impact they may have on other parts of the contract or indeed on other contracts. Before deciding on a particular upper limit on liability, you should therefore discuss with your insurers the type of loss in respect of which it may be possible to obtain insurance, and the level of such cover. Your resources will also be relevant in determining an appropriate upper limit, although in practice few companies, however large their resources, will wish to accept potential liability for losses which are not covered by insurance.

8.Do not discount and prevent ideas that were not viable in prior contracting situations

9.Have a clear timetable and stick to it.

10.Ensure that the goal for all the contracting parties is the same and always clear: do business together.

Simple and Effective Tips for Creating Great Social Content

Written by Praneetha Aniruth on . Posted in Social Media

One may have the best design for their social media accounts and its content but without other elements, these are not great social content.

Great design surely helps but great social media content is a mixture of much more than that as this info-graphic teaches us.

The info-graphic from Edge Media gives us two overarching tips for creating great social content.

The first tip is to “Have a great angle” while the second one tells us to “Package it well”.

Under the first tip, we have criteria social media managers should use to judge content they intend to post. These criteria can be surmised in three questions:

– Is the content informative?

– Is the content entertaining?

– Is the content different?

Informative content are content are content that show brand expertise, share a useful tip and reveals insight. Brand expertise and tips simplifies something complex while insights convey trends. As we have said in the past here at Social Barrel, post content on your social media accounts that give value to your followers. People only follow accounts that give them value either by teaching them, entertaining them or give them something to aspire for.

Entertaining content are content that show a friendly brand, tell a brand story and make people smile or laugh. These content may also provoke thinking or make people aspire to action.

Different content are content that show brand personality, give a fresh take on things and surprises people. People are always looking for something different yet relatable and once a social media account hits the right balance of being different yet relatable, its owners are more likely assured to have an ever increasing following.

All these three criteria boil down to three main points too. For content to be considered great social content, they must be visually attractive, relevant to the brand, and convenient for viewing.

For the next overarching tip which is to “Package it well”, social media managers should invest in great graphic design which shows cohesive creative direction and a knack for choosing right visuals. Content must also show product and service relevance along with brand identity. The type of media used for the different and appropriate channels and platforms should also work consistently with the overall social media plan of the company or brand.

Following these tips will ensure that an organization will pump out great social content. With great content follows followers, customers, fans and hopefully free brand ambassadors.