Archive for August, 2013

5 steps to fix a broken process

Written by Praneetha Aniruth on . Posted in Business

Broken is broken. Prompt action is necessary to avoid the negative effects of a broken process to propagate throughout the business. Processes are like highways in your business. Any clog could be damaging.

Diagnose problem
Gather information on the problem by speaking with the people involved in the process. Observe and understand the pain points. Separate the effects from the causes. Investigate and identify the root cause of the broken process.

Collect data
Collect data on volume, processing time, delay, and other relevant measurements that could be useful for sizing the problem. It is important to understand the magnitude of effects, which affects the type and choice of the solution.

Brainstorm options
List potential solutions for fixing the process. The solution could be a partial fix for the short-term or a full solution that requires extensive work. Vet the options with the people who do the work to ensure that they make sense. Assess the costs and benefits.

Implement solution
Follow a detail plan for implementation. Communicate the purpose and how, provide relevant and appropriate training, offer support on change, and apply common sense throughout the implementation.

Finetune solution
Monitor improvements and determine if modifications are necessary. Perfection is not the goal but you want to eliminate the deficiencies to achieve the intended improvements. Finetune the solution to enhance results.


Teens more resilient, technosavvy than older millennial

Written by Praneetha Aniruth on . Posted in Technosavvy

Most teens like to take a break from technology and when they are stressed 82 percent said they want to concentrate on just one thing, instead of multitasking.Although teens are more physically protected by their parents than earlier generations, the surveillance does not extend to the Internet. About 70 percent of teens said they have the freedom to go anywhere they want online.

Young teenagers who make up the second wave of millennials, the generation that began in the 1980s, are more resilient, adaptable and tech savvy than their older counterparts, according to a new study.

The 70 million millennials, or Generation Y, have been dubbed the entitled or me generation. Younger millennials, aged 13-17, are very different in outlook, planning and use of technology than 20-somethings.For today’s 20-somethings when they were teenagers their future looked rosy, easier and bright. Younger millennials are thinking, planning earlier.Even in their early teens they are worried about their future, their job prospects and paying off college debts more than the first wave of millennials who came of age during the economic boom of the 90s and early 2000s.

More than three-quarters of young millennials asked said they worry about the impact the economy will have on them and their future. Sixty percent believe they will be worse off than their parent’s generation, and an equal number are worried about getting into a good high school or colleges.

The study also showed that half of teens are scared about violence at school, and more than a third admitted they plot out escape plans when they are in a public place.Unlike older millennials who pioneered social media, young teens tend to me more tech savvy, according to Hillhouse, and to curate and filter sites amd build gated groups online.


5 Ways Your Logo Impacts Your Social Presence

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

Social media presence is essential to business success. It is the most efficient way for companies to communicate with their target market and express what they have to offer. Through social media, you can learn what your customers like,and what they don’t like. It is a great communication tool for marketing products, supporting customers, and receiving feedback.

1. Drive Brand Recognition Across Platforms
When striving for brand recognition, companies must start with a logo design. Logos are intended to be the “face” of a company: They are graphical displays of a company’s identity. Through distinct colors and fonts and images, logos provide essential information about a company.

2. Communicate Your Brand Story Online
A logo is a concise way to communicate your brand’s unique professionalism. It should be a reflection of your company’s culture and background. Your story can be communicated in many ways, from a meaningful picture to your font and color choice.

3. Increase the Size of Your Social Community
The goal of establishing a social media presence is to connect with your audiences and encourage them to “share” your brand’s message with their personal networks. Logos can encourage audience identification and grow the size of your brand’s social community.

4. Demonstrates Brand Credibility and Increases Trust
Before you can grow your social media presence, you must ensure that your brand is creating a great impression with the target audience.

5. Differentiate Your Brand From Competitors
A logo allows your brand to stand out from the competition. Why should customers trust your products or services more than others? What makes you different? These are questions you need ask when you’re developing your logo design.