Facebook wants to become these merchants’ channel of choice. There are already 2 billion connections between people and small businesses on Facebook, and their Pages get 645 million views and 13 million comments a week.Facebook is entering the next phase of its small business education program.
Tech literacy is on the rise among small merchants: 15 million small businesses now have Facebook Pages; 8 million businesses use Facebook’s Page Manager app; 300,000 Pages have paid for Promoted Posts; and 2.5 million posts have been promoted since the product launched in June.
Currently Facebook’s ad businesses is predominantly supported by big businesses, which, according to a recent study, spend 16 percent of their budgets online. But that’s largely because enormous companies can afford to have dedicated online marketing teams who can learn the ins and outs of complicated tools.
Facebook hopes these trends can meet in the middle and bring enough little budgets to the social network to make a huge impact on its bottom line.