Author Archive

Praneetha Aniruth

This information box about the author only appears if the author has biographical information. Otherwise there is not author box shown. Follow YOOtheme on Twitter or read the blog.

Google Chrome Now the No. 1 Browser in the World

Written by Praneetha Aniruth on . Posted in Technosavvy

 

Google’s Chrome web browser just passed Microsoft’s Internet Explorer to become the most-used browser in the world, says the latest data from a digital analytic service.

Although Chrome has edged out IE before for short periods, the last week marks the first time Chrome was the No. 1 browser for a sustained period of one week. Exactly 31.88% of the world’s web traffic was done on Chrome, according to StatCounter, while IE is a close second at 31.47%.

Although the difference is slight, Chrome has been trending up for some time, while IE has been trending down. IE is still the top browser in many regions, including North America, but Chrome is extremely popular in both India and South America — the latter being a region where Google’s Orkut social network also has significant market share.

How to Build Loyal Fans.

Written by Praneetha Aniruth on . Posted in Social Media, Strategy


It seems like social media is becoming more like an ocean and less like a stream every day. Where are my fans? How can I reach them? What channels should I be on? What should I be posting? How do I get my content seen in the Facebook news feed?

The name of the game today is learning how to build loyal fans.  For growth that matters, we have to deliver content that matters to our fans. In order to differentiate ourselves and be seen, we need to know what our audience values.It’s all about help, not hype.

1. Be the Media. We are the only ones that can tell our story and deliver value at the same time. And social media puts us in the driver’s seat.

2. Shown some skin.You don’t have to be afraid of being human on social media.  Remember, you have control over what you share—it doesn’t have to be everything. Humans connect with humans, not logos.

3. Unmask Your Motives. Risks are necessary to make a splash. The goal is not to sell what you have, the goal is to connect with people who believe what you believe.  Share your intent (why you do what you do).

4. Get comfortable being uncomfortable. Finding out what your audience wants requires a couple things: audience research and getting out of your comfort zone. We all like to talk about what we’re familiar with. But what does your audience value?

5. Ask for forgiveness rather than asking for permission (but make sure you take your results along when asking for forgiveness).  Take risks and fail early so your best practice experience begins when others are just coming on board and learning to fail. Know how to succeed when everyone else is just figuring it out.

6. Consensus is the true authority.  Listen louder—find out what your audience is saying and alter your message to their needs. The social media space is alive, it moves in real-time. Keep up.

7. There’s a new ROI in town.  Impressions don’t always convert, but influence does.

8. The act of good can be scaled. Social media is linked to good because it provides a place for accountability and transparency. Social media channels are open networks with low barriers where anyone can participate. Reputation and social responsibility are assets that can be built with social media.

How To Be More Productive: Four Simple Ideas

Written by Praneetha Aniruth on . Posted in Business, Strategy

It is too early in 2014 to declare a winner for the best quote of the year, but this one is certainly the leader in the clubhouse.It comes from Pierre Omidyar, the founder of eBay, in an interview he did with Inc.

“When I first started working as a software engineer, I had really high standards, and I often felt other people weren’t meeting them. But over time, I realized that even if others on the team weren’t doing everything as perfectly as I wanted them to, if they got to 80 percent of the way there then that’s awesome.”

1.  Start small.

A CEO of a $5 million company has never had a personal assistant. At first there wasn’t enough work to delegate. When the company grew bigger, she refused to hire one because it “seemed pretentious” and lately the explanation has been “I really don’t want to add another direct report.”  Her New Year’s resolution is to hire one, which she will share with her second in command.

2. Take baby steps.  You can begin by adding to the responsibilities of the people you already have in place. The person in charge of the stock room can order supplies. The person at the front desk who has to deal with the over-night deliver people anyway can be in charge of the packages you send out. That sort of thing.

3. Set a price limit, if you are uncomfortable.  One of the major reasons entrepreneurs give for not delegating is the cost if something goes wrong.  If that is the case, begin by capping the spending authority of the people you delegate to.  As you grow more comfortable, you can raise the limit.

4. Diversity is good. Look to add people from different backgrounds, people with different experiences from yours, the best entrepreneurs told me.  For example, people in their early 20s will invariably suggest new technology tools you can employ to get more out of your day.

But perhaps the biggest tip is to keep re-reading Omidyar’s quote.Even if people won’t do everything as well as you do, if they come close, you will have substantial exceeded what you can do on your own.

I Love Durban Launch – Bringing the world to Durban

Written by Praneetha Aniruth on . Posted in Business, Social Media

The hottest growing community in South Africa, a 6-month-old campaign called “I Love Durban” was launched, by award winning company Carver Media, at a bespoke function last night. The I Love Durban Facebook Fan page has over 116 000 fans and a reach of more than 8 million people. The I Love Durban platforms include a website, blog, Facebook, Twitter, Instagram, Pinterest and Youtube. CEO, Avilash Aniruth’s dream to take Durban to the world and bring the world to Durban has come true.

“Durban is an iconic world class city that is often overshadowed by Johannesburg and Capetown. I Love Durban was created to take Durban even further in promoting community pride in Durban and highlighting economic development, tourism, infrastructure, employment, entertainment, youth and more.”, he said.

The beautiful five star Beverly Hills hotel was the venue with a never before seen spectacle that saw the internationally acclaimed fashion designer Gavin Rajah team up with creative Cape Town food genius Annalize Buchanan to provide the fabulous food and a live fashion show.

The announcement of the “I Love Durban” corporate partners was received with tremendous applause as they all share the same vision to position Durban as a world-class global destination.

The event created a social media frenzy, as bloggers, guests, celebrities, fans and the community took to the platforms to share their excitement and support. Programme director for the evening model, actress and presenter, Kajal Bagwandeen, kept the proceedings in motion introducing all important,invited speakers who came to share messages of support and admiration of the brand and its purpose. Speakers such as The Head of Durban Tourism; Phillip Sithole, City councilor; Logie Naidoo and Canadian best selling author of book, Mind Power; John Kehoe. These speakers were amongst other valued partners to the brand, which included Durban staples; King Shaka International Airport, Durban ICC, Tyson Properties, Durban Tourism and Transnet, The Durban Chamber of Commerce and The Mercury.

“We welcome other partners who want to join us in our vision to make Durban a leading, innovative, global city”.

The exciting announcement for the evening was a 2014 Travel Guide to be launched next year with Gavin Rajah as guest Editor and Curator.

Avilash Aniruth, Co-Founder of I Love Durban and CEO of Carver Media shared his gratitude with his guests at the end of the night’s formalities. Speaking on his vision for the brands future and the importance of the message behind the I Love Durban brand in the city, he went on to thank his wife, ICT entrepreneur of the year award recipient, Praneetha Aniruth who is also the Co-Founder of the I Love Brand and played an important role in the growth of this online brand which has reached 8 million people to date, on its Twitter (@ILuvDBN) and Facebook (I Love Durban) platforms.

“ Little did we know, an idea sparked sitting at the back of a taxi cab in New York City, would ignite a gigantic bonfire of love for the city of Durban. “\