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Praneetha Aniruth

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Teens more resilient, technosavvy than older millennial

Written by Praneetha Aniruth on . Posted in Technosavvy

Most teens like to take a break from technology and when they are stressed 82 percent said they want to concentrate on just one thing, instead of multitasking.Although teens are more physically protected by their parents than earlier generations, the surveillance does not extend to the Internet. About 70 percent of teens said they have the freedom to go anywhere they want online.

Young teenagers who make up the second wave of millennials, the generation that began in the 1980s, are more resilient, adaptable and tech savvy than their older counterparts, according to a new study.

The 70 million millennials, or Generation Y, have been dubbed the entitled or me generation. Younger millennials, aged 13-17, are very different in outlook, planning and use of technology than 20-somethings.For today’s 20-somethings when they were teenagers their future looked rosy, easier and bright. Younger millennials are thinking, planning earlier.Even in their early teens they are worried about their future, their job prospects and paying off college debts more than the first wave of millennials who came of age during the economic boom of the 90s and early 2000s.

More than three-quarters of young millennials asked said they worry about the impact the economy will have on them and their future. Sixty percent believe they will be worse off than their parent’s generation, and an equal number are worried about getting into a good high school or colleges.

The study also showed that half of teens are scared about violence at school, and more than a third admitted they plot out escape plans when they are in a public place.Unlike older millennials who pioneered social media, young teens tend to me more tech savvy, according to Hillhouse, and to curate and filter sites amd build gated groups online.


5 Ways Your Logo Impacts Your Social Presence

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

Social media presence is essential to business success. It is the most efficient way for companies to communicate with their target market and express what they have to offer. Through social media, you can learn what your customers like,and what they don’t like. It is a great communication tool for marketing products, supporting customers, and receiving feedback.

1. Drive Brand Recognition Across Platforms
When striving for brand recognition, companies must start with a logo design. Logos are intended to be the “face” of a company: They are graphical displays of a company’s identity. Through distinct colors and fonts and images, logos provide essential information about a company.

2. Communicate Your Brand Story Online
A logo is a concise way to communicate your brand’s unique professionalism. It should be a reflection of your company’s culture and background. Your story can be communicated in many ways, from a meaningful picture to your font and color choice.

3. Increase the Size of Your Social Community
The goal of establishing a social media presence is to connect with your audiences and encourage them to “share” your brand’s message with their personal networks. Logos can encourage audience identification and grow the size of your brand’s social community.

4. Demonstrates Brand Credibility and Increases Trust
Before you can grow your social media presence, you must ensure that your brand is creating a great impression with the target audience.

5. Differentiate Your Brand From Competitors
A logo allows your brand to stand out from the competition. Why should customers trust your products or services more than others? What makes you different? These are questions you need ask when you’re developing your logo design.



Good record-keeping will help the sale of your business

Written by Praneetha Aniruth on . Posted in Business

When you are considering selling your business make sure you have all your systems and processes in place, documented and up-to-date.

There are people around who can help with preparing this documentation.

Most advice around selling a business focuses on the financial side of the sale although they might recommend you have an operations manual.

However they may not specify the need for a sound classification system for filing electronic documents.  Yet this is a critical part of the preparation for sale.  If the new owner can’t find the key business documents you have left behind in the business, then it will be very frustrating for him or her to effectively run the business.

A new owner won’t thank you if s/he has to keep phoning or emailing you to ask where to find the information needed – right now. Nor will you enjoy having to keep thinking back to what you did and where you stored your business information.

If you have a well thought out system for organising your business records that you have used properly, you will be able to delete or move whole folders instead of having to locate and deal with individual documents.

Preparing to sell your business is also an opportunity for you to clear out any personal documents that have got caught up in the business files.

So there are benefits to both seller and buyer to having a good filing structure for your business.  If you don’t have a good system already, then my eWorkbook is a very cost-effective way to set one up quickly ready for the sale of your business.  You can be sure you’ll get a much better price if your business information is well organised.