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Praneetha Aniruth

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Business success is putting people before profit

Written by Praneetha Aniruth on . Posted in Business

For small business owners to succeed there is a cultural requirement to be altruistic, and the difference between success and failure is based on whether you are interested in helping yourself, or helping others.

People before profit is not a philosophy, it’s an expectation that the public have. For some business owners this is a difficult concept because they want to make money. The irony is that putting people first can actually be profitable.

A business can move to putting people before profit by creating a mission, or a singular business philosophy, based on the key benefit of whatever service or product you sell.

You are in business to solve people’s problems and to give them what they want. In exchange they give you money. In other words, ask yourself how your business helps people, and then seek to achieve that solution in every transaction.

For example, if you sell ice-cream the purpose of your business is to make people happy. If you sell accounting services, the purpose of your business is to provide people with the information they need to make sound decisions.

If a customer is unhappy for whatever reason, give them their money back – no argument.You would think it’s a no-brainer, but so many business owners resist the idea because they see it as a loss or, ironically, as an unfair exchange in value, which misses the point.

Business focussed on delivering the benefit you promise, not the bottom line, will end up with a healthy bottom line regardless.

Facebook Marketing Tips to Attract Genuine Fans

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

Brands are flocking to Facebook competing for its 1.11 billion user base. To attract fans to their Facebook pages, companies start contests and promotional offers through applications or Facebook landing tabs.

Requesting Facebook application installs:

One of the ways to ensure that real fans are making use of your promotions is to have them install an application. You can develop a Facebook application that lets users join the promotion in an interactive and engaging way. Since this adds an action to the process of participating, it filters the crowd coming through.

Asking users to fill forms:

When you have to give away prizes, you have to collect such information as the user’s phone number or address. You can gather data by asking users to fill out a simple form. This will also serve as a filter for cheaters.

When making forms, only add fields that are absolutely necessary to fill. Don’t make the forms too lengthy for your fans to fill or you’ll demotivate them. Depending upon your requirements, you can ask them to fill five or less fields. If you simply cannot do without more, you should add them but make sure that it is information without which your campaign cannot run.

Giving away freebies that matter to your audience:

Your true fans will love freebies that are related to your brand. That is the reason they would come to your page or show interest in your offerings.By carefully selecting your prizes, you will ensure that only the authentic brand lovers enter the contests. For example, if you’re a restaurant, you can give away dinner vouchers. If you’re a publisher, you can give away bookmarks or book sets.

You can attract genuine fans by qualifying leads through application installs or asking them to fill forms. You can also shoo away spammers by offering brand-related prizes that only your true fans will be interested in. Choose your judgement criteria carefully making sure that you’re not relying solely on public voting. If you are catering to mass audiences, it is better to encourage sharing options but if you’re targeting niche markets, be cautious.

Engaging TechnoSavvy Kids in the 21st Century

Written by Praneetha Aniruth on . Posted in Technosavvy

This is becoming a common scene. You are in a busy restaurant, and at a table, you spot a family waiting for their meal, or sometimes even having their meal. At the same table, there is the two year old busy sweeping and sliding his or her fingers across the ipad or iphone screen.
Our children are comfortable with technology, sometimes more comfortable than us.

They are digital natives, and we the digital immigrants. They come into contact with a wide range of technology in their everyday lives. More often than not, their homes are better equipped with resources that are far more sophisticated than those we offer in schools.

Technology is easily subject to playful discovery. Children enjoy finding out what to do with the remote control for the tv or the digital camera.
This brings us to the question of technology practices in the early childhood classroom. How can we truly engage with these digital natives?

5 Ways to Incorporate Visuals into Your Social Media

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

As more of us engage with social media via smartphones, we’re discovering that taking a picture “on-the-go”. So here are five ways to help you incorporate visuals into your social media for more clicks, hits, oohs and aahs!

Visually Post on Behalf of the Face of Your Brand

Think about Apple’s apple, Geico’s gecko and Spotlight’s Roxie. Does your company or blog have an identity or mascot who is the face of your brand? If not, now may be the time to create one.  Try to come up with an image that corresponds to your brand’s identity, whether it is funny, quirky or 4-legged. Get started by adding the image to the top of every post you make, effectively branding your company across the board and giving a virtual face to your next post.

Show and Tell it!

Did you know that 44% of respondents are more likely to engage with brands if they post pictures than any other media? So, whenever possible, use visuals to share your message.  If you want to get additional mileage out of the photos you share on your social sites then try adding text to your images. Use captions and descriptions, keywords and #hashtags, or your website URL, so users have a place to go to find additional information.

Turn Ho-hum Numbers and Statistics into Beautiful Graphs and Infographics

To the average person, reading number after number can be daunting. One simple way to protect against number overload is to create a visual graph, and a great source for creating these visual graphs is the site Infogr.am. The site offers a bevvy of different chart styles and colors to choose from, and with the new Pro version you can download your finished chart as a PNG. Another great way to bring life to factual information is via infographics. Check out Piktochart for hundreds of downloadable templates.

Short on Time? Make a Vine Video in 6 Seconds or Less

Heard of Vine? The Vine app is a tool that can be used to create a 6-second video that you can share with your audience using Twitter, Facebook, and via your website or blog. Our attention spans online are incredibly short, and they’re only getting shorter, so six seconds works perfectly for Vine fans.  Keep in mind that with vine, companies have the ability to capture and share life in motion.

 

SlideShare is just like YouTube, but for your slides! You can use it to upload files as PowerPoint’s, PDF’s, Keynotes or Open Office presentations. Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites. Use SlideShare to demonstrate your expertise through visual presentations, encourage people to register to view your upcoming presentations, increase your SEO, and for lead generation.

How to Say What You Really Mean In Business Networking

Written by Praneetha Aniruth on . Posted in Business

As a team leader, it’s important to make sure that your entire team knows what the company goals are and how you mean to accomplish them. In making sure that you communicate in clear ways, you can avoid those misunderstandings down the road that can slow your progress down.

Be ‘smart’ about setting goals so everyone involved in your networking efforts can understand the process clear as a bell.

Your intentions need to be specific, measurable, attainable, realistic, and timely. For example, if you have a sales goal for the month, choose what product needs to hit what sales volume, make sure it’s realistically achievable in a realistic time frame, and have the tools in mind of how you are going to reach this goal. If you make ‘smart’ goals, they can be much more easily accomplished without confusion.

Business networking means communicating clearly and sounding self assured.
One of the best business networking tips that you can incorporate into your language and team word choices is this: business networking tips.

Since communication is vital to the success of any business, it’s important to make sure that you say what you really wish to project, and setting goals helps to make this happen more easily.