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Praneetha Aniruth

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Your Social Media strategy isn’t just about Facebook

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

Facebook is all about social, and social media is about the people that use it.You may have tens of thousands of ‘likes’ on your Facebook page and therefore think you’ve achieved success because of those numbers. Well, think again!

Unless you actually work for Facebook, then you need to stop having your social media marketing plan entirely focused here. If your entire strategy is using Facebook to reach out to new clients and potential customers, or to raise brand awareness then you really need to go back to the drawing board and think again. Oh, and buying ‘likes’ isn’t a marketing strategy either!

Social networking is constantly changing and in a recent survey 10% fewer teens named Facebook as their most important site compared to a year ago. They were also less interested in the other mainstream platforms such as Twitter, YouTube & Tumblr. The same survey found that upcoming chat networks like Kik & Snapchat were popular, proving that mobile friendly social platforms were increasing in dominance for the younger generation.

We are all well-aware that Facebook has been increasing its revenue stream by selling adverts and promoted posts to business pages and our feeds are full of suggested pages and sponsored posts. Businesses are spending thousands of pounds to add their voice to this noise and many Facebook users are getting fed up with them. Not only that, there is evidence to show that spending money to promote Facebook pages isn’t as effective as we are led to believe and is a poor use of money.

I think it’s safe to say that adverts are becoming quite intrusive in our every day lives and we are bombarded with them everywhere we look. When we use the internet we therefore start to become immune to seeing them. The commercialisation of the internet, and the once ‘all powerful’ Facebook means we are looking to turn to other social channels.

You must understand your target audience whichever social media network they are using. Once you learn what your community appreciate you can then create a plan for your business to use social media more effectively.

How to be technosavvy

Written by Praneetha Aniruth on . Posted in Technosavvy

In this age of advent of technology, it is extremely important to learn how to use computers. They are a medium of communication and often a lifeline for many organizations. The members of the informal sector too have understood the importance of computers and how they can use them as effective tools to increase their livelihood

Learning how to use computers can enable workers in the informal sector to get integrated to the formal sector and even hold jobs they would earlier have thought impossible. It would even enable them to increase their current income and generate more business by being more informed.

Hardware:
Participants would learn how computers will be usefulto them in their daily lives. They will learn about the hardware of the computers and learn how to use them for the first time.

Use of Keyboard:
Learning how to use the keyboard as the first and most important skill of learning computers.

Online Applications
Familiarizing participants with online applications and use of E-mails.

Think Functionally, Act Strategically

Written by Praneetha Aniruth on . Posted in Strategy

What should the role of the corporate support function be in business strategy? The answer was relatively straightforward. System-wide, service-oriented functions existed to carry out the many specialized tasks that every corporation needs to have done.

First, market environments and patterns have become less stable, and competitive intensity has increased. Many companies facing changes in customer demand, the emergence of innovative new competitors from around the world, and greater macroeconomic uncertainty are raising expectations accordingly. Today’s functions must provide a far more complex set of activities and expertise than they ever had to manage in the past.

There is also a new opportunity to raise the return on discretionary investment. Over the past decade, through outsourcing and process improvement, many functions have become more efficient in performing their day-to-day activities.In addition, the pressure to execute flawlessly is increasing. Most functional departments have made great strides in maximizing efficiency and improving operations.

But they usually still have a lot of room for improvement, forcing many functional leaders to look for new paths to operational excellence and greater value, usually while reducing costs, many companies have become aware of the power of distinctive capabilities, that is, the advantage held by companies that do only a few things in the market, but do them exceptionally well. Amazon’s success is based on its skill with online user interfaces, logistics, and technology.

Functional leaders face the difficult challenge of supporting these complex new capabilities while not compromising what they already do.When the company moves in the direction of a capabilities-driven strategy, and needs your function to take part wholeheartedly, you and your team will be ready.

6 Basic’s to Rethink Marketing

Written by Praneetha Aniruth on . Posted in Business

1. Certainty.

Certainty happens with trust ,trust of a friend explaining their experience, or trust with the brand because they’ve experienced it firsthand. Certainty – or consistency , is one of the hardest needs to fulfill for brands, especially if you’re selling service where interactions can be unpredictable.

2. Variety.

For marketing, it’s no secret that the customer journey has been turned upside down, in that there isn’t one sales pipeline or channel that works alone anymore. Today, every story should be told within the context of where it’s delivered  social, mobile, SMS text messaging  because consumers are using every one of these channels.

3. Significance.
When brands find ways to personalize their stories to a 1:1 level, it gives their audience the significance they crave. It’s achieved by listening, acknowledging, and reflecting it back to the originator in a way that makes them feel special and important.

4. Connection

This basic need is the primary reason why social exploded and will never go away.The reason we join them is to belong to something we all believe in with a common purpose. People need to feel connected  to themselves, their families, their community, their country, their planet, their Universe  and for brands, it goes without saying that if you can’t connect with your audience, you need to identify the problem and approach it differently.

5. Growth.

Every human being has a need to grow – mentally, cerebrally, psychologically, ethically – in other words, we were built to never stop learning. As marketers, part of our role is to help others become successful through teaching and learning.

6. Contribution.

Everyone needs to feel like what they’re doing is making a difference.In social, it’s called “engagement”,when you’re engaged, you increase your chances to make connection with others sharing common interests. As a brand, you can tap into this basic need by making your customers feel like they’re making a difference in the success of your mission.

5 Insights Social Data Can Reveal for Your Business

Written by Praneetha Aniruth on . Posted in Social Media

With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason.

1.Real-time Market Mood
Social media chatter is instantaneous, non-stop, and ubiquitous. As such, it can act as a direct pipeline of public opinion. This expressed information gives companies a real-time window into the minds of their consumer base and allows positive or negative emotions to be assessed on a broad scale or on any one particular topic, company, or product.

2. Relevant Issues and Content

Just as the various tweets, wall posts, and Facebook statuses reflect the pulse of the current mood in the market, these social media outlets can also reveal trends in the most relevant issues and content being produced by a company. Using data services to track the responses to marketing campaigns helps a company narrow down what is successful and what needs to be tweaked.

3. User Interests
Retweets, shares, and Facebook’s “Like” button quite literally reflect user interests and attitudes on an infinitely large spectrum of topics. Analyzing this data can provide clues to what features of an issue, company, service, or product are particularly favorable or unfavorable and inform decisions on business and marketing strategies or even product development.

4. Internal Operational Metrics
Online activity and community involvement against a geographical context can also be added to the mix to reveal certain insights about the internal workings of a company’s employees. Tracking this type of social data and patterns of behavior along with metrics such as employee turnover can help inform ways to improve employee performance and profitability.

5. Competitive Research
Companies using Big Data analyses from social media don’t always have to focus expressly on the chatter surrounding their own company. Taking a look at competitors and what their customers have to say can be equally enlightening for brand management and positioning in the market.