The Best Advantage in Business

Written by Praneetha Aniruth on . Posted in Business

Without doubt the best competitive advantage to have is competitive UNIQUENESS. This means the features of your product or service that is unique in the market and your competitors cannot match it. This could mean that your whole product or service is totally unique, or perhaps just certain features of it.

Don’t have a UNIQUE advantage with your product or service? Don’t worry. All is not lost. Plan B is to look at your offering and determine what your COMPETITIVE advantage is, i.e. What do we do/offer to our customers that our competitors also do, but we do it BETTER and we can prove it? This will also provide you with a focus for your marketing and sales efforts and provide a better return on investment.

If no competitive advantage exists, you may need to create one by focussing on the reputation of your company, use of customer testimonials, adding extra value through enhanced service to create a positive reputation.

How to Lead with Attitude.

Written by Praneetha Aniruth on . Posted in Business

Remember every day to use your positive attitude to inspire your team.That is the first job of every leader.

Attitude is a Compounding Variable.

Attitude is contagious and spreads when it comes in contact with other people. A positive attitude increases success. A leader’s positive attitude at the beginning of a new initiative or change has the largest impact on whether or not a group will be successful.

And negative attitude spreads faster than positive attitude. A leader must identify bad attitude, try to help the owner of it change, and, if unsuccessful, move the person out. If you don’t remove a rotten apple from its barrel, the whole barrel soon will be rotten.

Recognizing Poor Attitude.

People always project on the outside how they feel on the inside. Attitude is really about who the person is,that overflows into how she/he acts.Poor attitude is so subjective we often don’t deal with it. When we observe it in others we think it might just be us, other people might like the person. But,we are usually right.


As Small Businesses Become Tech Savvy

Written by Praneetha Aniruth on . Posted in Business, Technosavvy

As Small Businesses Become Tech Savvy, They Could Earn Big Ad Revenue For Facebook

Facebook wants to become these merchants’ channel of choice. There are already 2 billion connections between people and small businesses on Facebook, and their Pages get 645 million views and 13 million comments a week.Facebook is entering the next phase of its small business education program.

Tech literacy is on the rise among small merchants: 15 million small businesses now have Facebook Pages; 8 million businesses use Facebook’s Page Manager app; 300,000 Pages have paid for Promoted Posts; and 2.5 million posts have been promoted since the product launched in June.

Currently Facebook’s ad businesses is predominantly supported by big businesses, which, according to a recent study, spend 16 percent of their budgets online. But that’s largely because enormous companies can afford to have dedicated online marketing teams who can learn the ins and outs of complicated tools.

Facebook hopes these trends can meet in the middle and bring enough little budgets to the social network to make a huge impact on its bottom line.

Competitive Intelligence: Purpose & Process

Written by Praneetha Aniruth on . Posted in Business

The first two steps often overshadow that third step to the process—evolving the brand/company itself, probably because to grow as a company you really need to take a pause and evaluate where you are currently standing.

competitive intelligence IS:

  • Understanding what direction your competitor’s are headed & how that might intersect or parallel your own
  • Knowing what products you are pushing out and how they match up or differ from your competitor’s
  • Mapping out a list of key differentials and attributes for your biggest competitors and yourself
  • Researching & monitoring a variety of platforms to better understand your competitors

Monitoring Mentions:
This is what most people think competitive intelligence is. While it’s not the only piece to the competitive intelligence puzzle, it certainly is an important one. There are so many tools available to us (most free) that help us keep an eye on what our competitors do…it’s actually a bit creepy how many tools and sites are out there to help us be shady.

Hiring Espionage:
Now that you have a sense of where your competitor’s currently stand and what they are doing right now, it’s time to spy on them and try to figure out their next moves. Hiring espionage is a great way to do this. You can gain a great sense of where your competitors are moving by looking at who they are investing in from an employee perspective.

The important thing to remember is that competitive intelligence isn’t something you do once and never revisit again. It also isn’t something that you can base on intuition or informal conversations with coworkers. Competitive intelligence is a key process that can be used to inform instrumental decisions you make. The better you understand your competitors the clearer perspective you have on your industry and audience as a whole. Competitive intelligence enables you to better speak on your strengths, brainstorm ideas for quick gains, and make more data-driven decisions all around.

How Social Tools Lead To Business Opportunities

Written by Praneetha Aniruth on . Posted in Business, Social Media

Social technologies are becoming increasingly prevalent in daily personal and professional life. Social technologies provide simple collaboration for

So, what are the business opportunities with social technologies? Social technologies can serve as a catalyst for your business—helping you put your business strategies into action quickly and effectively. Use social to:

  •     Listen, by monitoring and dissecting social conversations to uncover trends and key influencers.
  •     Engage, by conducting a dialog with stakeholders to inform, respond and influence.
  •     Amplify, by utilizing communities to broadcast your message and drive awareness.
  •     Solve problems, by harvesting and reusing community knowledge and connecting customers to solve problems.
  •     Innovate, by identifying business opportunities and ideas through crowd-sourcing communities.
  •     Analyze, by measuring buzz, calculating stakeholder sentiment, and determining impact.

The true power of social technologies is realized when it’s an integral part of the business applications you use every day—supporting truly strategic initiatives like driving a customer-centric organization. We believe that having social tools within the context of your customer information enables you to increase the agility of your business.My vision goes beyond just a social enterprise – I am defining a connected and forward-looking enterprise: an enterprise that connects its employees, partners, and customers to what they need, in the right context, using the device and channel they prefer.