As a Business Owner, Which Social Media Platform Should You Use?

Written by Praneetha Aniruth on . Posted in Business, Social Media

Facebook Advantages
Facebook’s platform allows for personal profiles, professional profiles, business pages, and fan pages so there is a bit more latitude. While Twitter allows for the same concept, ultimately there is no difference in appearance or functionality. So, if multiple options is important, consider Facebook’s power of choice.

Facebook Ads – Facebook allows businesses to purchase targeted ads to extremely specific demographics. Graph search is Facebook’s newest toy that is incredible for targeting like-minded people (yes, potential clients). The possibilities are admittedly intriguing.

Benefits of Twitter
Speed – If its speed of communication you are after, Twitter’s got it. When things happen, you hear about it on Twitter first. That’s true for your business messaging as well.

Information – With Twitter search, everything you want to know can be delivered at light speed. Moreover, you can hear what people are saying about your brand and even pick up on some tidbits regarding your competitors as well. In the name of research, Twitter is a huge benefit.

Viral – Everybody talks about this easier-said-than-done phenomenon. As one might expect with Twitter’s speed, having a Tweet go viral is far more likely than a Facebook post. One solid tweet might deliver tons of views, retweets, and attention. For a business, that is one important dividend your Free page could garner.

Why Content Marketing Can Get You More Customers

Written by Praneetha Aniruth on . Posted in Business

Content is critical in today’s marketing. With so much competition you have to be able to differentiate your product from your competitors by creating unique content.If you want to survive and thrive you need to realize that every aspect of every business is increasingly carried out through the media.This is basically a revolution in communication on a scale not seen since the invention of the printing press.

Customers Are in Control
Your customers can post feedback on your blog, review your service vie Yelp or complaint via Twitter.

The Internet has provided your customer much more leverage and power to take control of the relationship they have with your business.

In order to be successful in growing your business, you must walk the walk and deliver whatever you promise in your marketing.

Content is Marketing
As marketers you can use social media as a way to get you message out which allows you to position yourself or your business.But don’t confuse medium and the message.There is no difference between content and marketing.

The quality of the content and its ability to give people the action steps and the information they need to be effective is critical to your success.

Relationship Sells
The difference between how an expert thinks and how a marketer thinks can be the key that’s holding you back from growing your business.And great marketing is great salesmanship. But what most business professionals, coaches and gurus often forget about salesmanship is that it’s built on trusting relationships.

The 3 Most Effective Content Marketing Principles

Written by Praneetha Aniruth on . Posted in Business

1 Strong Opening That Gets Straight To The Point

Great copywriting is not different than great public speaking. You must instantly grab people’s attention in a thought provoking way without trying to be fancy.This is why article/book titles, the first 10 seconds of you meeting someone are so critical to set the tone for your audience.
Your audience’s mind wants to see the payoff by giving you the attention and their emotions are driving the need for you to get to the point.

The wealth of information out there usually overwhelms normal people, so I recommend you to focus on emotional connections so you can meet them where they’re at and try not to use any of your professional jargon. It takes practice.

2 Use Emotional Keywords And Phrases

Give them what they want then facilitate what they need as the content unfolds. Leverage emotional keywords and phrases that automatically paints a specific picture and are easy to understand.Stay away from theoretical, conceptual, abstract and general terms in your communication. Focus on communication that brings concrete, emotional and specific outcomes.

3 Leverage Powerful Stories That Creates Your Marketing And Conversation

story develops relationships with people. In order to do that people have to like you, know you and trust you (and yes, you can do that over the Internet).
You need to start your story high where everything is normal then take your audience to a low point where they can relate and connect but don’t make people feel sorry for you.

How Social Media is Transforming Business

Written by Praneetha Aniruth on . Posted in Business, Social Media

Lately I’ve been researching on how brands are using social media to improve their business.The idea is to deploy your initial idea and allow your users to tell you how to evolve the product.That’s how majority of the new web startups utilize crowdsourcing with an emphasis on the power users then really listen to what they have to say.The brand development aspect of a startup isn’t as important as the initial user experience.

Brand Fluidity Creates Advantage
The key is to stay flexible and scalable because products, services, and business models will evolve over time as knowledge becomes ubiquitous which leads to the path of commoditization altogether.

Just look at the costs of electronics, web hosting, printing, or even internet bandwidth have dropped in price in the past 10 years. In fact, not only are they cheaper, you get more for less even with inflation.

By having an nimble business model, it’s possible to build brand momentum that has relevance in addressing consumer needs.

And relevance is a good predictor of short and long-term success.

However, more focus should be put on proven short-term tactics that aligns with long-term goals.

Short-Termism Is Not Sustainable
The eruption of social media has forced brands to incorporate this new tactical tool as part of the overall brand strategy playbook.Brands that quickly jump on the bandwagon without defining the desire outcome are focusing on short-term solutions that are simply band-aids not cures.

Coupled with a lack of attention to the overall strategy, fundamentals, and conventional approaches to long-term value, it’s simply not a sustainable model.

What’s important is to create an unambiguous structure for brand fluidity while maintaining energy and involvement throughout the organization.

The transformation extends well beyond tactics. Brands must become more engaging by being more social, this means building meaningful relationships that resonates with their audience.

Social Media Accelerates Upstream Reciprocity
Every relationship has a purpose especially on the increasing social web. What social media demands is trust and authenticity.
In business, the act of unselfishness is another form of the Freemium business model. And this immediately hit home with me on how social media is transforming the way companies are doing business.

You can no longer neglect your reputation online because that’s where the conversation about you is taking place.

Social Transformation
Social media has evolved to be the hub for instant and viral reciprocation for any organization’s internal structure and external engagement.

The power of its reach and the openness of its platform commands the kind of transparency that challenges your core value proposition.
The challenge for marketers is not to merely appear engaged, but to actually be engaged – to live up to the promise and deliver.

5 Reasons Businesses Should Care About Hashtags

Written by Praneetha Aniruth on . Posted in Business

As the humble hashtag has become more ubiquitous businesses have found more creative ways to use them. Here are five reasons your business should embrace the hashtag.


These little symbols level the playing field for small businesses as well since the barrier to launching a campaign is simply your imagination. Hashtags also make it easy to track a promotion’s activity across all our social platforms.


Since all of the major social networks are now supporting hashtags new tools like Tagboard are cropping up, which allow you to track a hashtag across all the major networks or filter them individually.


Of course, sometimes you want to see what the masses are saying. Giving your customer your website URL doesn’t make it easy to begin a conversation, but hashtags do.


If, for example, you want to reach people who own a dog, new marketing tools allow you to advertise based on hashtags. Twitter obviously lets you target ads on their network  by category or interest, but so do other marketing firms. Unlike going after a general web surfer on the open web, people who use hashtags are likely those who are engaging in the social conversation and therefore more likely to share a positive experience with your brand once you’ve broken through.


It’s important to remember that the use of hashtags are still in their infancy. Because they’re so flexible, simple and ubiquitous, more businesses are finding creative ways to add power behind the hashtag.