5 Ways Your Logo Impacts Your Social Presence

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

Social media presence is essential to business success. It is the most efficient way for companies to communicate with their target market and express what they have to offer. Through social media, you can learn what your customers like,and what they don’t like. It is a great communication tool for marketing products, supporting customers, and receiving feedback.

1. Drive Brand Recognition Across Platforms
When striving for brand recognition, companies must start with a logo design. Logos are intended to be the “face” of a company: They are graphical displays of a company’s identity. Through distinct colors and fonts and images, logos provide essential information about a company.

2. Communicate Your Brand Story Online
A logo is a concise way to communicate your brand’s unique professionalism. It should be a reflection of your company’s culture and background. Your story can be communicated in many ways, from a meaningful picture to your font and color choice.

3. Increase the Size of Your Social Community
The goal of establishing a social media presence is to connect with your audiences and encourage them to “share” your brand’s message with their personal networks. Logos can encourage audience identification and grow the size of your brand’s social community.

4. Demonstrates Brand Credibility and Increases Trust
Before you can grow your social media presence, you must ensure that your brand is creating a great impression with the target audience.

5. Differentiate Your Brand From Competitors
A logo allows your brand to stand out from the competition. Why should customers trust your products or services more than others? What makes you different? These are questions you need ask when you’re developing your logo design.

 

 

Social Media Marketing: Volume Wins

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

When it comes to marketing on social media, relevance gets you an audience, volume keeps them. The challenge is that marketers overemphasize relevance and DE-emphasize volume. The consequence is that marketers are missing moments to connect, and it’s the moments that matter in social.

At the top of the funnel, modern marketing has been built around engaging your audience to create moments of common culture that create conversation. It’s the conversations that add fuel to the fire of purchase intent and move the customer down the funnel. This concept has been ported to social media with modern marketers talking about limiting volume of posting to increase average engagement.

Brands must have the confidence to publish at scale. To build that confidence you must have tools to ensure that what is posted is relevant. You must also have a tool that helps you find relevant content to post and to be inspired by. Ultimately you need to become a real time content marketer, and in this day and age, real time means volume. Start pushing your volume envelope today.

Simple and Effective Tips for Creating Great Social Content

Written by Praneetha Aniruth on . Posted in Social Media

One may have the best design for their social media accounts and its content but without other elements, these are not great social content.

Great design surely helps but great social media content is a mixture of much more than that as this info-graphic teaches us.

The info-graphic from Edge Media gives us two overarching tips for creating great social content.

The first tip is to “Have a great angle” while the second one tells us to “Package it well”.

Under the first tip, we have criteria social media managers should use to judge content they intend to post. These criteria can be surmised in three questions:

– Is the content informative?

– Is the content entertaining?

– Is the content different?

Informative content are content are content that show brand expertise, share a useful tip and reveals insight. Brand expertise and tips simplifies something complex while insights convey trends. As we have said in the past here at Social Barrel, post content on your social media accounts that give value to your followers. People only follow accounts that give them value either by teaching them, entertaining them or give them something to aspire for.

Entertaining content are content that show a friendly brand, tell a brand story and make people smile or laugh. These content may also provoke thinking or make people aspire to action.

Different content are content that show brand personality, give a fresh take on things and surprises people. People are always looking for something different yet relatable and once a social media account hits the right balance of being different yet relatable, its owners are more likely assured to have an ever increasing following.

All these three criteria boil down to three main points too. For content to be considered great social content, they must be visually attractive, relevant to the brand, and convenient for viewing.

For the next overarching tip which is to “Package it well”, social media managers should invest in great graphic design which shows cohesive creative direction and a knack for choosing right visuals. Content must also show product and service relevance along with brand identity. The type of media used for the different and appropriate channels and platforms should also work consistently with the overall social media plan of the company or brand.

Following these tips will ensure that an organization will pump out great social content. With great content follows followers, customers, fans and hopefully free brand ambassadors.

Facebook Marketing Tips to Attract Genuine Fans

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

Brands are flocking to Facebook competing for its 1.11 billion user base. To attract fans to their Facebook pages, companies start contests and promotional offers through applications or Facebook landing tabs.

Requesting Facebook application installs:

One of the ways to ensure that real fans are making use of your promotions is to have them install an application. You can develop a Facebook application that lets users join the promotion in an interactive and engaging way. Since this adds an action to the process of participating, it filters the crowd coming through.

Asking users to fill forms:

When you have to give away prizes, you have to collect such information as the user’s phone number or address. You can gather data by asking users to fill out a simple form. This will also serve as a filter for cheaters.

When making forms, only add fields that are absolutely necessary to fill. Don’t make the forms too lengthy for your fans to fill or you’ll demotivate them. Depending upon your requirements, you can ask them to fill five or less fields. If you simply cannot do without more, you should add them but make sure that it is information without which your campaign cannot run.

Giving away freebies that matter to your audience:

Your true fans will love freebies that are related to your brand. That is the reason they would come to your page or show interest in your offerings.By carefully selecting your prizes, you will ensure that only the authentic brand lovers enter the contests. For example, if you’re a restaurant, you can give away dinner vouchers. If you’re a publisher, you can give away bookmarks or book sets.

You can attract genuine fans by qualifying leads through application installs or asking them to fill forms. You can also shoo away spammers by offering brand-related prizes that only your true fans will be interested in. Choose your judgement criteria carefully making sure that you’re not relying solely on public voting. If you are catering to mass audiences, it is better to encourage sharing options but if you’re targeting niche markets, be cautious.

5 Ways to Incorporate Visuals into Your Social Media

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

As more of us engage with social media via smartphones, we’re discovering that taking a picture “on-the-go”. So here are five ways to help you incorporate visuals into your social media for more clicks, hits, oohs and aahs!

Visually Post on Behalf of the Face of Your Brand

Think about Apple’s apple, Geico’s gecko and Spotlight’s Roxie. Does your company or blog have an identity or mascot who is the face of your brand? If not, now may be the time to create one.  Try to come up with an image that corresponds to your brand’s identity, whether it is funny, quirky or 4-legged. Get started by adding the image to the top of every post you make, effectively branding your company across the board and giving a virtual face to your next post.

Show and Tell it!

Did you know that 44% of respondents are more likely to engage with brands if they post pictures than any other media? So, whenever possible, use visuals to share your message.  If you want to get additional mileage out of the photos you share on your social sites then try adding text to your images. Use captions and descriptions, keywords and #hashtags, or your website URL, so users have a place to go to find additional information.

Turn Ho-hum Numbers and Statistics into Beautiful Graphs and Infographics

To the average person, reading number after number can be daunting. One simple way to protect against number overload is to create a visual graph, and a great source for creating these visual graphs is the site Infogr.am. The site offers a bevvy of different chart styles and colors to choose from, and with the new Pro version you can download your finished chart as a PNG. Another great way to bring life to factual information is via infographics. Check out Piktochart for hundreds of downloadable templates.

Short on Time? Make a Vine Video in 6 Seconds or Less

Heard of Vine? The Vine app is a tool that can be used to create a 6-second video that you can share with your audience using Twitter, Facebook, and via your website or blog. Our attention spans online are incredibly short, and they’re only getting shorter, so six seconds works perfectly for Vine fans.  Keep in mind that with vine, companies have the ability to capture and share life in motion.

 

SlideShare is just like YouTube, but for your slides! You can use it to upload files as PowerPoint’s, PDF’s, Keynotes or Open Office presentations. Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites. Use SlideShare to demonstrate your expertise through visual presentations, encourage people to register to view your upcoming presentations, increase your SEO, and for lead generation.