Your Social Media strategy isn’t just about Facebook

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

Facebook is all about social, and social media is about the people that use it.You may have tens of thousands of ‘likes’ on your Facebook page and therefore think you’ve achieved success because of those numbers. Well, think again!

Unless you actually work for Facebook, then you need to stop having your social media marketing plan entirely focused here. If your entire strategy is using Facebook to reach out to new clients and potential customers, or to raise brand awareness then you really need to go back to the drawing board and think again. Oh, and buying ‘likes’ isn’t a marketing strategy either!

Social networking is constantly changing and in a recent survey 10% fewer teens named Facebook as their most important site compared to a year ago. They were also less interested in the other mainstream platforms such as Twitter, YouTube & Tumblr. The same survey found that upcoming chat networks like Kik & Snapchat were popular, proving that mobile friendly social platforms were increasing in dominance for the younger generation.

We are all well-aware that Facebook has been increasing its revenue stream by selling adverts and promoted posts to business pages and our feeds are full of suggested pages and sponsored posts. Businesses are spending thousands of pounds to add their voice to this noise and many Facebook users are getting fed up with them. Not only that, there is evidence to show that spending money to promote Facebook pages isn’t as effective as we are led to believe and is a poor use of money.

I think it’s safe to say that adverts are becoming quite intrusive in our every day lives and we are bombarded with them everywhere we look. When we use the internet we therefore start to become immune to seeing them. The commercialisation of the internet, and the once ‘all powerful’ Facebook means we are looking to turn to other social channels.

You must understand your target audience whichever social media network they are using. Once you learn what your community appreciate you can then create a plan for your business to use social media more effectively.

5 Insights Social Data Can Reveal for Your Business

Written by Praneetha Aniruth on . Posted in Social Media

With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason.

1.Real-time Market Mood
Social media chatter is instantaneous, non-stop, and ubiquitous. As such, it can act as a direct pipeline of public opinion. This expressed information gives companies a real-time window into the minds of their consumer base and allows positive or negative emotions to be assessed on a broad scale or on any one particular topic, company, or product.

2. Relevant Issues and Content

Just as the various tweets, wall posts, and Facebook statuses reflect the pulse of the current mood in the market, these social media outlets can also reveal trends in the most relevant issues and content being produced by a company. Using data services to track the responses to marketing campaigns helps a company narrow down what is successful and what needs to be tweaked.

3. User Interests
Retweets, shares, and Facebook’s “Like” button quite literally reflect user interests and attitudes on an infinitely large spectrum of topics. Analyzing this data can provide clues to what features of an issue, company, service, or product are particularly favorable or unfavorable and inform decisions on business and marketing strategies or even product development.

4. Internal Operational Metrics
Online activity and community involvement against a geographical context can also be added to the mix to reveal certain insights about the internal workings of a company’s employees. Tracking this type of social data and patterns of behavior along with metrics such as employee turnover can help inform ways to improve employee performance and profitability.

5. Competitive Research
Companies using Big Data analyses from social media don’t always have to focus expressly on the chatter surrounding their own company. Taking a look at competitors and what their customers have to say can be equally enlightening for brand management and positioning in the market.

Social Media Circle of Trust

Written by Praneetha Aniruth on . Posted in Social Media

Social media is becoming a huge tool for businesses and how they promote their company and brand.We live in a social world where customers want to know the people behind the company and who they are buying from.

Large companies are catching on to this and using social media to their advantage.Communicate with customers on Twitter and Facebook about how they like the new services, flight deals, charges and more. This is huge for your business to know what customers are saying about them and they can quickly respond to those who have questions about their company.

Not only is it important to be a “social” business and communicate but you should want to know what others are saying about your business. Whether feedback is good or bad you need to know what is being said about you so you can adjust or learn how to make your business the best it can be.

Yes, there are some customers you cannot please but as a whole you should care what is being said and that way you can respond to them instead of just ignoring it. Word of mouth is even bigger today than it was before and social media is where it’s spreading like wildfire.

So if you are not in the “social media circle of trust” you should jump in and get started. Start interacting with others and potential customers for your business. Let them see the personality behind your business and what you stand for. You don’t have to have the flashy page like maybe some others do, start small and build from there. Things are changing quick and if you don’t jump in now you will be playing catch up for quite a while.

How can social media help to build brand loyalty?

Written by Praneetha Aniruth on . Posted in Social Media

What is brand loyalty?

Brand loyalty is essentially a consumer’s decision, be is conscious or unconscious, to continually buy from a specific brand rather than going elsewhere. Brand loyalty needs to be built up over time, and though it can be established in a number of ways in today’s world social media can be one of the best tools.

How can I use social media then?

Building an emotional connection is one of the most important parts of establishing brand loyalty. Research shows that consumers with an emotional connection to a brand are four times more likely to return again. This can also lead them to recommend your brand to other consumers, thereby giving you free advertising.

How can I do that?

Creating an emotional connection is all about basing your brand on a simple ethos that you follow through in every way possible.

How can social media help?

By using social media you can reinforce your dedication. You can do this by posting new advisements that drive home your company’s ethos, or providing social media customers with special discounts or products.You can also use social media platforms to get people excited about your brand – the more excited they are, the more likely they are to want to buy from you.

Social media should sit hand in hand with your marketing strategy as a way to promote it and get people excited about it. You can also use it to record information about your customers, which can help you to target the right demographics in the future. This will help to make sure you’re targeting the right audience, which can give you a better chance of improving your brand loyalty.

 

Facebook Graph Search: What’s It All About?

Written by Praneetha Aniruth on . Posted in Social Media

It’s a social search engine within Facebook that allows you to query photos, places, pages, restaurants, bands, interests – the list goes on – that your friends or fans have liked, recommended, visited, and shared, or that are simply in your area and relate to the search terms you’ve provided.

What to Expect from Graph Search
The look of your Facebook page will change a bit. Your “search bar” will appear at the very top of your Facebook page.
Graph Search is a recommendation engine – providing searchers the opportunity to use natural language in their search terms to find out, for example, whether or not their friends recommend a certain brand

How to Prepare for Graph Search
Graph Search provides “search” results after all, so think like you do when beefing up your website for Search Engine Optimization. To optimize your Facebook page, make sure you use the right keywords in all the right places.

Facebook gives you the opportunity to provide a short description, full description, mission statement, company website, products, awards, general information, and company overview – take advantage of it!

What Graph Search Means for Your Business Page
Engagement with your fan base is key. The more engaged your fans are with your page, the more likely your brand will show up at the top of their (and their friends’) search results.