What’s New in Social Media?

Written by Praneetha Aniruth on . Posted in Social Media

Facebook Introduces Comment Threads
Users can now respond directly to specific comments made on Facebook Pages, creating conversation threads within posts and potentially improving customer service and engagement, as users will be notified when someone responds to their comment. Posts with more comments and likes will be moved to the top, and admins can down-rank posts without deleting them.

Cover Photos Now Allow Call to Action
Facebook lessened the restrictions on including copy in Facebook cover photos. While you cannot encourage people to upload your cover photo to their personal timelines, include images with more than 20% text, or include any messaging that is deceptive, misleading, or infringe on anyone else’s copyright, you can now include a call to action.

YouTube Hits 1 Billion Unique Monthly User
YouTube is the second social network (following Facebook) to reach one billion unique monthly users.

LinkedIn Enhances Search Functionality
LinkedIn updated its search functionality, allowing for more detailed and “smarter” searches. Features include suggested searches, which show example search queries for similar topics; auto completions; advanced searches that filter by school, company, and location; and automated alerts to let you know when your saved searches update with new information.

Animated GIFs Come to Google+ Profiles
Looking to make your social profile more… animated? Google+ announced via software engineer Matt Steiner’s profile on Monday, March 25, 2013 that animated GIFs would be accepted for profile photos. Beating us to the punch, Steiner noted these profile pics are “like newspapers in Harry Potter.”

How Social Tools Lead To Business Opportunities

Written by Praneetha Aniruth on . Posted in Business, Social Media

Social technologies are becoming increasingly prevalent in daily personal and professional life. Social technologies provide simple collaboration for

So, what are the business opportunities with social technologies? Social technologies can serve as a catalyst for your business—helping you put your business strategies into action quickly and effectively. Use social to:

  •     Listen, by monitoring and dissecting social conversations to uncover trends and key influencers.
  •     Engage, by conducting a dialog with stakeholders to inform, respond and influence.
  •     Amplify, by utilizing communities to broadcast your message and drive awareness.
  •     Solve problems, by harvesting and reusing community knowledge and connecting customers to solve problems.
  •     Innovate, by identifying business opportunities and ideas through crowd-sourcing communities.
  •     Analyze, by measuring buzz, calculating stakeholder sentiment, and determining impact.

The true power of social technologies is realized when it’s an integral part of the business applications you use every day—supporting truly strategic initiatives like driving a customer-centric organization. We believe that having social tools within the context of your customer information enables you to increase the agility of your business.My vision goes beyond just a social enterprise – I am defining a connected and forward-looking enterprise: an enterprise that connects its employees, partners, and customers to what they need, in the right context, using the device and channel they prefer.

As a Business Owner, Which Social Media Platform Should You Use?

Written by Praneetha Aniruth on . Posted in Business, Social Media

Facebook Advantages
Facebook’s platform allows for personal profiles, professional profiles, business pages, and fan pages so there is a bit more latitude. While Twitter allows for the same concept, ultimately there is no difference in appearance or functionality. So, if multiple options is important, consider Facebook’s power of choice.

Facebook Ads – Facebook allows businesses to purchase targeted ads to extremely specific demographics. Graph search is Facebook’s newest toy that is incredible for targeting like-minded people (yes, potential clients). The possibilities are admittedly intriguing.

Benefits of Twitter
Speed – If its speed of communication you are after, Twitter’s got it. When things happen, you hear about it on Twitter first. That’s true for your business messaging as well.

Information – With Twitter search, everything you want to know can be delivered at light speed. Moreover, you can hear what people are saying about your brand and even pick up on some tidbits regarding your competitors as well. In the name of research, Twitter is a huge benefit.

Viral – Everybody talks about this easier-said-than-done phenomenon. As one might expect with Twitter’s speed, having a Tweet go viral is far more likely than a Facebook post. One solid tweet might deliver tons of views, retweets, and attention. For a business, that is one important dividend your Free page could garner.

How Social Media is Transforming Business

Written by Praneetha Aniruth on . Posted in Business, Social Media

Lately I’ve been researching on how brands are using social media to improve their business.The idea is to deploy your initial idea and allow your users to tell you how to evolve the product.That’s how majority of the new web startups utilize crowdsourcing with an emphasis on the power users then really listen to what they have to say.The brand development aspect of a startup isn’t as important as the initial user experience.

Brand Fluidity Creates Advantage
The key is to stay flexible and scalable because products, services, and business models will evolve over time as knowledge becomes ubiquitous which leads to the path of commoditization altogether.

Just look at the costs of electronics, web hosting, printing, or even internet bandwidth have dropped in price in the past 10 years. In fact, not only are they cheaper, you get more for less even with inflation.

By having an nimble business model, it’s possible to build brand momentum that has relevance in addressing consumer needs.

And relevance is a good predictor of short and long-term success.

However, more focus should be put on proven short-term tactics that aligns with long-term goals.

Short-Termism Is Not Sustainable
The eruption of social media has forced brands to incorporate this new tactical tool as part of the overall brand strategy playbook.Brands that quickly jump on the bandwagon without defining the desire outcome are focusing on short-term solutions that are simply band-aids not cures.

Coupled with a lack of attention to the overall strategy, fundamentals, and conventional approaches to long-term value, it’s simply not a sustainable model.

What’s important is to create an unambiguous structure for brand fluidity while maintaining energy and involvement throughout the organization.

The transformation extends well beyond tactics. Brands must become more engaging by being more social, this means building meaningful relationships that resonates with their audience.

Social Media Accelerates Upstream Reciprocity
Every relationship has a purpose especially on the increasing social web. What social media demands is trust and authenticity.
In business, the act of unselfishness is another form of the Freemium business model. And this immediately hit home with me on how social media is transforming the way companies are doing business.

You can no longer neglect your reputation online because that’s where the conversation about you is taking place.

Social Transformation
Social media has evolved to be the hub for instant and viral reciprocation for any organization’s internal structure and external engagement.

The power of its reach and the openness of its platform commands the kind of transparency that challenges your core value proposition.
The challenge for marketers is not to merely appear engaged, but to actually be engaged – to live up to the promise and deliver.

Top 6 Most Popular Social Networking Sites

Written by Praneetha Aniruth on . Posted in Social Media

Here are the 15 Most Popular Social Networking Sites:

1 Facebook

Facebook has over one billion active users, more than half of whom use Facebook on a mobile device.The site, which is available in 37 different languages, includes public features

2  Twitter

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”.Twitter has become one of the ten most visited websites on the Internet, and has been described as “the SMS of the Internet.

3  LinkedIn

LinkedIn Corporation social networking website for people in professional occupations. it is mainly used for professional networking. LinkedIn has more than 200 million members in over 200 countries and territories.

4  Pinterest Pinterest

is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own pinboards, or ‘like’ photos.

5  MySpace MySpace

is a free online community composed of personal profiles aimed foremostly at a younger membership. A profile on the site typically includes a digital photo and in-depth information about the member’s personal interests.

6  Google Plus+

Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a “social layer” consisting of not just a single site, but rather an overarching “layer” which covers many of its online properties