How to Build Loyal Fans.

Written by Praneetha Aniruth on . Posted in Social Media, Strategy


It seems like social media is becoming more like an ocean and less like a stream every day. Where are my fans? How can I reach them? What channels should I be on? What should I be posting? How do I get my content seen in the Facebook news feed?

The name of the game today is learning how to build loyal fans.  For growth that matters, we have to deliver content that matters to our fans. In order to differentiate ourselves and be seen, we need to know what our audience values.It’s all about help, not hype.

1. Be the Media. We are the only ones that can tell our story and deliver value at the same time. And social media puts us in the driver’s seat.

2. Shown some skin.You don’t have to be afraid of being human on social media.  Remember, you have control over what you share—it doesn’t have to be everything. Humans connect with humans, not logos.

3. Unmask Your Motives. Risks are necessary to make a splash. The goal is not to sell what you have, the goal is to connect with people who believe what you believe.  Share your intent (why you do what you do).

4. Get comfortable being uncomfortable. Finding out what your audience wants requires a couple things: audience research and getting out of your comfort zone. We all like to talk about what we’re familiar with. But what does your audience value?

5. Ask for forgiveness rather than asking for permission (but make sure you take your results along when asking for forgiveness).  Take risks and fail early so your best practice experience begins when others are just coming on board and learning to fail. Know how to succeed when everyone else is just figuring it out.

6. Consensus is the true authority.  Listen louder—find out what your audience is saying and alter your message to their needs. The social media space is alive, it moves in real-time. Keep up.

7. There’s a new ROI in town.  Impressions don’t always convert, but influence does.

8. The act of good can be scaled. Social media is linked to good because it provides a place for accountability and transparency. Social media channels are open networks with low barriers where anyone can participate. Reputation and social responsibility are assets that can be built with social media.

How To Be More Productive: Four Simple Ideas

Written by Praneetha Aniruth on . Posted in Business, Strategy

It is too early in 2014 to declare a winner for the best quote of the year, but this one is certainly the leader in the clubhouse.It comes from Pierre Omidyar, the founder of eBay, in an interview he did with Inc.

“When I first started working as a software engineer, I had really high standards, and I often felt other people weren’t meeting them. But over time, I realized that even if others on the team weren’t doing everything as perfectly as I wanted them to, if they got to 80 percent of the way there then that’s awesome.”

1.  Start small.

A CEO of a $5 million company has never had a personal assistant. At first there wasn’t enough work to delegate. When the company grew bigger, she refused to hire one because it “seemed pretentious” and lately the explanation has been “I really don’t want to add another direct report.”  Her New Year’s resolution is to hire one, which she will share with her second in command.

2. Take baby steps.  You can begin by adding to the responsibilities of the people you already have in place. The person in charge of the stock room can order supplies. The person at the front desk who has to deal with the over-night deliver people anyway can be in charge of the packages you send out. That sort of thing.

3. Set a price limit, if you are uncomfortable.  One of the major reasons entrepreneurs give for not delegating is the cost if something goes wrong.  If that is the case, begin by capping the spending authority of the people you delegate to.  As you grow more comfortable, you can raise the limit.

4. Diversity is good. Look to add people from different backgrounds, people with different experiences from yours, the best entrepreneurs told me.  For example, people in their early 20s will invariably suggest new technology tools you can employ to get more out of your day.

But perhaps the biggest tip is to keep re-reading Omidyar’s quote.Even if people won’t do everything as well as you do, if they come close, you will have substantial exceeded what you can do on your own.

The future of business communication through technology tools

Written by Praneetha Aniruth on . Posted in Business, Strategy

Technology has grown tremendously over recent years. With it come a lot of opportunities and challenges alike. Of great importance is the way it has revolutionized the ways businesses conduct businesses with each other.

There are several online communication tools most of which are free. iTrust has observed a few of which are in great use in today’s business world. Top in the list is the use of email services to communicate. Several email service providers such as Microsoft, yahoo and Google offer free email services.

Skype is second. One is able to chat and video call others on Skype. With credit, one can call directly to other mobile service providers. Google has also developed great tools for communication. Services such as Google Talk are free and enable video call between individuals and businesses.

Social media sites, also called Web 2.0 are also great communication tools. These include, Facebook, Twitter, Linkedin and Wassup among others. Their main advantage is that they enable the business to communicate instantly to masses.

There are other businesses to business communication tools that are not freely available on the internet. These include web video conferencing, Voice over IP (VOIP) and business class instant messaging. One has to install certain equipment and software to use such tools.

Below are included some advantages that come with the use of online communication tools for businesses.

Increased efficiency

An efficient business is the one that is able to respond to clients and other partners promptly. Business is about communication. Online communication tools enhance efficiency by, Instant feedback; less time is taken to respond to inquiries and complains.

Lower business costs

Firms that embraced the use of online communication tools lowered the cost of doing business drastically.

Increased business

The ability to connect and communicate with partners fast has brought in more business. For example, the ability of an IT firm to offer remote support would attract potential clients even from far whose systems would need such support. Social media is known to bring in huge numbers of potential clients to the business. Clients can also give feedback on the services procured in confidence. Firms would use the information to improve their services.

Saving time

online communication tools save business valuable time. Videoconferencing saves managers and sales executives’ time that would have been spent travelling.
Firms today may need to consider taking advantage of business communication tools in order to grow business with technology

5 Ways Your Logo Impacts Your Social Presence

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

Social media presence is essential to business success. It is the most efficient way for companies to communicate with their target market and express what they have to offer. Through social media, you can learn what your customers like,and what they don’t like. It is a great communication tool for marketing products, supporting customers, and receiving feedback.

1. Drive Brand Recognition Across Platforms
When striving for brand recognition, companies must start with a logo design. Logos are intended to be the “face” of a company: They are graphical displays of a company’s identity. Through distinct colors and fonts and images, logos provide essential information about a company.

2. Communicate Your Brand Story Online
A logo is a concise way to communicate your brand’s unique professionalism. It should be a reflection of your company’s culture and background. Your story can be communicated in many ways, from a meaningful picture to your font and color choice.

3. Increase the Size of Your Social Community
The goal of establishing a social media presence is to connect with your audiences and encourage them to “share” your brand’s message with their personal networks. Logos can encourage audience identification and grow the size of your brand’s social community.

4. Demonstrates Brand Credibility and Increases Trust
Before you can grow your social media presence, you must ensure that your brand is creating a great impression with the target audience.

5. Differentiate Your Brand From Competitors
A logo allows your brand to stand out from the competition. Why should customers trust your products or services more than others? What makes you different? These are questions you need ask when you’re developing your logo design.

 

 

Social Media Marketing: Volume Wins

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

When it comes to marketing on social media, relevance gets you an audience, volume keeps them. The challenge is that marketers overemphasize relevance and DE-emphasize volume. The consequence is that marketers are missing moments to connect, and it’s the moments that matter in social.

At the top of the funnel, modern marketing has been built around engaging your audience to create moments of common culture that create conversation. It’s the conversations that add fuel to the fire of purchase intent and move the customer down the funnel. This concept has been ported to social media with modern marketers talking about limiting volume of posting to increase average engagement.

Brands must have the confidence to publish at scale. To build that confidence you must have tools to ensure that what is posted is relevant. You must also have a tool that helps you find relevant content to post and to be inspired by. Ultimately you need to become a real time content marketer, and in this day and age, real time means volume. Start pushing your volume envelope today.