Brands are flocking to Facebook competing for its 1.11 billion user base. To attract fans to their Facebook pages, companies start contests and promotional offers through applications or Facebook landing tabs.
Requesting Facebook application installs:
One of the ways to ensure that real fans are making use of your promotions is to have them install an application. You can develop a Facebook application that lets users join the promotion in an interactive and engaging way. Since this adds an action to the process of participating, it filters the crowd coming through.
Asking users to fill forms:
When you have to give away prizes, you have to collect such information as the user’s phone number or address. You can gather data by asking users to fill out a simple form. This will also serve as a filter for cheaters.
When making forms, only add fields that are absolutely necessary to fill. Don’t make the forms too lengthy for your fans to fill or you’ll demotivate them. Depending upon your requirements, you can ask them to fill five or less fields. If you simply cannot do without more, you should add them but make sure that it is information without which your campaign cannot run.
Giving away freebies that matter to your audience:
Your true fans will love freebies that are related to your brand. That is the reason they would come to your page or show interest in your offerings.By carefully selecting your prizes, you will ensure that only the authentic brand lovers enter the contests. For example, if you’re a restaurant, you can give away dinner vouchers. If you’re a publisher, you can give away bookmarks or book sets.
You can attract genuine fans by qualifying leads through application installs or asking them to fill forms. You can also shoo away spammers by offering brand-related prizes that only your true fans will be interested in. Choose your judgement criteria carefully making sure that you’re not relying solely on public voting. If you are catering to mass audiences, it is better to encourage sharing options but if you’re targeting niche markets, be cautious.