Facebook Marketing Tips to Attract Genuine Fans

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

Brands are flocking to Facebook competing for its 1.11 billion user base. To attract fans to their Facebook pages, companies start contests and promotional offers through applications or Facebook landing tabs.

Requesting Facebook application installs:

One of the ways to ensure that real fans are making use of your promotions is to have them install an application. You can develop a Facebook application that lets users join the promotion in an interactive and engaging way. Since this adds an action to the process of participating, it filters the crowd coming through.

Asking users to fill forms:

When you have to give away prizes, you have to collect such information as the user’s phone number or address. You can gather data by asking users to fill out a simple form. This will also serve as a filter for cheaters.

When making forms, only add fields that are absolutely necessary to fill. Don’t make the forms too lengthy for your fans to fill or you’ll demotivate them. Depending upon your requirements, you can ask them to fill five or less fields. If you simply cannot do without more, you should add them but make sure that it is information without which your campaign cannot run.

Giving away freebies that matter to your audience:

Your true fans will love freebies that are related to your brand. That is the reason they would come to your page or show interest in your offerings.By carefully selecting your prizes, you will ensure that only the authentic brand lovers enter the contests. For example, if you’re a restaurant, you can give away dinner vouchers. If you’re a publisher, you can give away bookmarks or book sets.

You can attract genuine fans by qualifying leads through application installs or asking them to fill forms. You can also shoo away spammers by offering brand-related prizes that only your true fans will be interested in. Choose your judgement criteria carefully making sure that you’re not relying solely on public voting. If you are catering to mass audiences, it is better to encourage sharing options but if you’re targeting niche markets, be cautious.

5 Ways to Incorporate Visuals into Your Social Media

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

As more of us engage with social media via smartphones, we’re discovering that taking a picture “on-the-go”. So here are five ways to help you incorporate visuals into your social media for more clicks, hits, oohs and aahs!

Visually Post on Behalf of the Face of Your Brand

Think about Apple’s apple, Geico’s gecko and Spotlight’s Roxie. Does your company or blog have an identity or mascot who is the face of your brand? If not, now may be the time to create one.  Try to come up with an image that corresponds to your brand’s identity, whether it is funny, quirky or 4-legged. Get started by adding the image to the top of every post you make, effectively branding your company across the board and giving a virtual face to your next post.

Show and Tell it!

Did you know that 44% of respondents are more likely to engage with brands if they post pictures than any other media? So, whenever possible, use visuals to share your message.  If you want to get additional mileage out of the photos you share on your social sites then try adding text to your images. Use captions and descriptions, keywords and #hashtags, or your website URL, so users have a place to go to find additional information.

Turn Ho-hum Numbers and Statistics into Beautiful Graphs and Infographics

To the average person, reading number after number can be daunting. One simple way to protect against number overload is to create a visual graph, and a great source for creating these visual graphs is the site Infogr.am. The site offers a bevvy of different chart styles and colors to choose from, and with the new Pro version you can download your finished chart as a PNG. Another great way to bring life to factual information is via infographics. Check out Piktochart for hundreds of downloadable templates.

Short on Time? Make a Vine Video in 6 Seconds or Less

Heard of Vine? The Vine app is a tool that can be used to create a 6-second video that you can share with your audience using Twitter, Facebook, and via your website or blog. Our attention spans online are incredibly short, and they’re only getting shorter, so six seconds works perfectly for Vine fans.  Keep in mind that with vine, companies have the ability to capture and share life in motion.

 

SlideShare is just like YouTube, but for your slides! You can use it to upload files as PowerPoint’s, PDF’s, Keynotes or Open Office presentations. Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites. Use SlideShare to demonstrate your expertise through visual presentations, encourage people to register to view your upcoming presentations, increase your SEO, and for lead generation.

Your Social Media strategy isn’t just about Facebook

Written by Praneetha Aniruth on . Posted in Social Media, Strategy

Facebook is all about social, and social media is about the people that use it.You may have tens of thousands of ‘likes’ on your Facebook page and therefore think you’ve achieved success because of those numbers. Well, think again!

Unless you actually work for Facebook, then you need to stop having your social media marketing plan entirely focused here. If your entire strategy is using Facebook to reach out to new clients and potential customers, or to raise brand awareness then you really need to go back to the drawing board and think again. Oh, and buying ‘likes’ isn’t a marketing strategy either!

Social networking is constantly changing and in a recent survey 10% fewer teens named Facebook as their most important site compared to a year ago. They were also less interested in the other mainstream platforms such as Twitter, YouTube & Tumblr. The same survey found that upcoming chat networks like Kik & Snapchat were popular, proving that mobile friendly social platforms were increasing in dominance for the younger generation.

We are all well-aware that Facebook has been increasing its revenue stream by selling adverts and promoted posts to business pages and our feeds are full of suggested pages and sponsored posts. Businesses are spending thousands of pounds to add their voice to this noise and many Facebook users are getting fed up with them. Not only that, there is evidence to show that spending money to promote Facebook pages isn’t as effective as we are led to believe and is a poor use of money.

I think it’s safe to say that adverts are becoming quite intrusive in our every day lives and we are bombarded with them everywhere we look. When we use the internet we therefore start to become immune to seeing them. The commercialisation of the internet, and the once ‘all powerful’ Facebook means we are looking to turn to other social channels.

You must understand your target audience whichever social media network they are using. Once you learn what your community appreciate you can then create a plan for your business to use social media more effectively.

Think Functionally, Act Strategically

Written by Praneetha Aniruth on . Posted in Strategy

What should the role of the corporate support function be in business strategy? The answer was relatively straightforward. System-wide, service-oriented functions existed to carry out the many specialized tasks that every corporation needs to have done.

First, market environments and patterns have become less stable, and competitive intensity has increased. Many companies facing changes in customer demand, the emergence of innovative new competitors from around the world, and greater macroeconomic uncertainty are raising expectations accordingly. Today’s functions must provide a far more complex set of activities and expertise than they ever had to manage in the past.

There is also a new opportunity to raise the return on discretionary investment. Over the past decade, through outsourcing and process improvement, many functions have become more efficient in performing their day-to-day activities.In addition, the pressure to execute flawlessly is increasing. Most functional departments have made great strides in maximizing efficiency and improving operations.

But they usually still have a lot of room for improvement, forcing many functional leaders to look for new paths to operational excellence and greater value, usually while reducing costs, many companies have become aware of the power of distinctive capabilities, that is, the advantage held by companies that do only a few things in the market, but do them exceptionally well. Amazon’s success is based on its skill with online user interfaces, logistics, and technology.

Functional leaders face the difficult challenge of supporting these complex new capabilities while not compromising what they already do.When the company moves in the direction of a capabilities-driven strategy, and needs your function to take part wholeheartedly, you and your team will be ready.

The Success Formula

Written by Praneetha Aniruth on . Posted in Strategy

For us to succeed, we need, only 4 things. Implementing these 4 things is where the challenge comes in.

Commitment.
Commitment involves making a decision to do something.The unfortunate thing is that we have not been told how to make effective decisions. Making a decision is a two part process. We all are very good at the first part, which is actually making the decision. The second part of any decision is to burn all other options! Now you are committed!

Consistency
Consistency involves taking action on a daily basis that will allow you to fullfil your commitments. Consistency is also about integrity. This is where you actually do what you say you are going to do. Consistently exceed expectations and everything will fall into place.

Co-operation.
We cannot do it all on our own! In order to succeed we need the help of others and that is why we network and build relationships. Our networks allow us to reach more people through the co-operation of others. And, through the co-operation of our existing customers we get referrals so that we can help more people.

Contribution.
Contribution allows you to help others connect with people they need to meet. Contribution allows you to assist people who need your co-operation. This is what provides momentum to your networking efforts.