10 Strategies for Effective Facebook Posts

Written by Praneetha Aniruth on . Posted in Strategy

Here are 10 Facebook posting strategies that can help increase visibility, improve engagement, and drive more traffic to your eCommerce website.

1. Post Outside of Normal Business Hours
A study  found that 65 percent of Facebook users only access the site when they’re “not at work or school – typically meaning early morning or evening.” That makes sense due to the fact that many workplaces prohibit access to Facebook. Posting only during business hours may be missing a sizable portion of one’s target market.2.

2.Tell Fans What You Want Them to Do
If you want Fans to “Like” your post, instruct them to do so. Similarly, if you want to encourage comments or shares, ask for them.

3. Include Exclusive Offers and Discounts
Cater to your Fans by providing special offers, discount coupons, and other content exclusively for them.One easy way to do this is through a new form of advertising called Facebook Offers. Using Facebook Offers, businesses can share discounts with customers by posting an offer on their Facebook pages, which then appears in Fans’ news feeds, increasing the chance it will be seen.

4. Pin Posts to the Top
Facebook provides a function where Fan page administrators can “pin” posts to the top so that they are more visible over a longer period of time

5. Use Promoted Posts
Another new form of advertising is Promoted Posts.
My article “Facebook Promoted Posts: Getting Started” details how page administrators can turn any Timeline post into an ad that appears at the top of Fans’ news feeds. According to Facebook, Promoted Posts increase the potential reach of a given post so an even larger percentage of your audience and the friends of those interacting with your post will see it.

6. Ask Poll Questions
Use poll questions to get feedback, recommendations, and learn from your Fans.
When asking poll questions, use words like “why,” “when,” “would,” and “should,” as those typically drive higher engagement.

7. Highlight Posts
The ability to highlight posts is another feature merchants can use. Facebook Timeline is divided into two columns. Highlighting a post causes it to span both columns. The increased space makes the post more prominent and gives it a greater sense of importance.

8. Use Videos and Images
Video is highly engaging and involves more of the senses than the written word. The same can be said of images.

9. Share Posts by Other Pages
In the same way that Facebook users can “Like” pages, Fan page administrators can Like other pages, as well. Doing so gives them the ability to share content from those pages on their own Timeline.

10. Use Sponsored Stories
Sponsored Stories are posts that you pay Facebook to highlight, increasing the chance others will see them.

5 Advanced Social Media Marketing Strategies for Small Businesses

Written by Praneetha Aniruth on . Posted in Strategy


Strategy 1: Multimedia Usage
The term “A picture is worth a thousand words” has never been truer. Consumers are now using the web to look for product pictures and videos; they want more information and want to see what they’re considering buying. The good news is that it’s easy for a company to create and publish videos and pictures.

In addition to taking photos of products, you can also take pictures at office events as a way to highlight company culture. This not only helps convince others to work with you or to buy from you (consumers see that you are down to earth and one of them, instead of a stuffy company), it also helps your HR department recruit new employees. Who doesn’t want to work for a company that celebrates birthdays and has a good time?

Videos are useful for explaining complex how-tos or concepts. Showing step by step directions can have a greater impact than even the most well written article. Businesses don’t have to invest huge sums of money to create good videos, either. I highly recommend the relatively cheap Flip camcorder, which takes great videos and is easy for even a non-technical marketer to use.

Multimedia can break down the faceless business-to-consumer sales flow and make your company appear friendlier. Use videos and images to show that your business is fun, you care about your employees, and most importantly, that you care about your customers.


Strategy 2: Integrate Offline and Online Advertising
Many small businesses do some sort of offline advertising, whether it be radio, print, or cable. Social marketing allows a business to extend their offline sales pitch.

Including your Facebook Page or blog URL in offline ads act as social proof, inviting potential consumers to see your community and increase trust in your business. Not only can integrating online and offline advertising help the conversion process, but it can also help build your community. Introducing potential consumers to your social profiles means they may join your community now and buy later.




Strategy 3: Message Adaptation
As businesses start to become more sophisticated with social media they are starting to leverage more online platforms. However, most deliver the same message over multiple platforms instead of tailoring communications for each individual site.

Social platforms each have an ecosystem of their own. What might be acceptable on Tumblr might be considered spam on Facebook. A specific style of writing might spread on Twitter but fail on FriendFeed. Understanding that each site is different and then customizing your message ensures they do well on each respective site.

Not only does customizing messages across sites help the message spread but it keeps users from receiving multiple identical communications. Be sure to maximize your potential by sending a user that follows the business on Twitter and Facebook two different messages, instead of the same thing.




Strategy 4: Local Social Networks, Beyond Yelp

For a small business, local search can be a big win. Being visible to consumers looking for a business in their area is extremely important. Make sure your site is included in local business directories in order to help ensure that consumers find you when they need you. Sometimes finding that many sites can be difficult, however.

First, make sure you check your competitors. Where are they listed? Check their inbound links to check for business directories you can add yourself to. Also, make sure your business has been added to Google Maps, using the Local Business Center.

Take the time to include all the information you can and update any old news. For many consumers, this will be their first interaction with the business.


Strategy 5: Contests and Discounts
Building a community is only the first part of social marketing. Using that community to drive sales, propagate marketing, or crowdsource operations is the true power of social media. One way to excite the community is to collectively do something to create a contest or offer an exclusive discount (i.e., the contest can create competition between users). Not only does a contest build buzz organically but if contestants need to, for example, publish an article that gets the most comments in order to win, the contest itself becomes viral.

A good social media contest should include some sort of sharing or virality as a requirement for winning.

Discounts are also a great way to connect with your community. By giving exclusive coupons to your social community, you’re rewarding and reminding them that you are not only a brand to engage with, but also to buy from.







Strategy – The Art of War

Written by Praneetha Aniruth on . Posted in Strategy

Anyone wanting to truly understand the essence of strategy, should start with this book first.The Art of War is an ancient teaching of Chinese military strategy attributed to Sun Tzu (also referred to as “Sun Wu” and “Sunzi”), a high-ranking military general, strategist and tactician. The text is composed of 13 chapters, each of which is devoted to one aspect of warfare. It is commonly known to be the definitive work on military strategy and tactics of its time. Even now the book is used by Chairman’s and CEO’s all over the world, including our CEO of Carver Media, Avilash Aniruth.