When it comes to marketing on social media, relevance gets you an audience, volume keeps them. The challenge is that marketers overemphasize relevance and DE-emphasize volume. The consequence is that marketers are missing moments to connect, and it’s the moments that matter in social.
At the top of the funnel, modern marketing has been built around engaging your audience to create moments of common culture that create conversation. It’s the conversations that add fuel to the fire of purchase intent and move the customer down the funnel. This concept has been ported to social media with modern marketers talking about limiting volume of posting to increase average engagement.
Brands must have the confidence to publish at scale. To build that confidence you must have tools to ensure that what is posted is relevant. You must also have a tool that helps you find relevant content to post and to be inspired by. Ultimately you need to become a real time content marketer, and in this day and age, real time means volume. Start pushing your volume envelope today.