The future of business communication through technology tools

Written by Praneetha Aniruth on . Posted in Business, Strategy

Technology has grown tremendously over recent years. With it come a lot of opportunities and challenges alike. Of great importance is the way it has revolutionized the ways businesses conduct businesses with each other.

There are several online communication tools most of which are free. iTrust has observed a few of which are in great use in today’s business world. Top in the list is the use of email services to communicate. Several email service providers such as Microsoft, yahoo and Google offer free email services.

Skype is second. One is able to chat and video call others on Skype. With credit, one can call directly to other mobile service providers. Google has also developed great tools for communication. Services such as Google Talk are free and enable video call between individuals and businesses.

Social media sites, also called Web 2.0 are also great communication tools. These include, Facebook, Twitter, Linkedin and Wassup among others. Their main advantage is that they enable the business to communicate instantly to masses.

There are other businesses to business communication tools that are not freely available on the internet. These include web video conferencing, Voice over IP (VOIP) and business class instant messaging. One has to install certain equipment and software to use such tools.

Below are included some advantages that come with the use of online communication tools for businesses.

Increased efficiency

An efficient business is the one that is able to respond to clients and other partners promptly. Business is about communication. Online communication tools enhance efficiency by, Instant feedback; less time is taken to respond to inquiries and complains.

Lower business costs

Firms that embraced the use of online communication tools lowered the cost of doing business drastically.

Increased business

The ability to connect and communicate with partners fast has brought in more business. For example, the ability of an IT firm to offer remote support would attract potential clients even from far whose systems would need such support. Social media is known to bring in huge numbers of potential clients to the business. Clients can also give feedback on the services procured in confidence. Firms would use the information to improve their services.

Saving time

online communication tools save business valuable time. Videoconferencing saves managers and sales executives’ time that would have been spent travelling.
Firms today may need to consider taking advantage of business communication tools in order to grow business with technology

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Praneetha Aniruth

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