I Love Durban Launch – Bringing the world to Durban
By the time Carver Media brought I Love Durban to the Beverly Hills hotel for its launch, the six-month-old campaign already had a community. Its Facebook page had attracted more than 116,000 fans. The event gave people who had encountered Durban through a screen a chance to meet in one room.
Fashion designer Gavin Rajah and food creative Annalize Buchanan were part of the evening. Alongside the food and fashion, speakers from the city and its tourism community discussed what a shared platform could do for Durban. Residents had stories about their neighbourhoods, businesses and coastline that could reach well beyond the people already following the city.
Praneetha and Avilash Aniruth co-founded the initiative. They wanted Durban residents to take pride in the city they knew. Sharing those residents’ stories could also give someone further away a reason to visit.